ANLY482 AY2016-17 T2 Group22
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Project Aim
Our main focus of the project is to understand the nature of these transactions and therefore deduce certain behaviours and patterns which can later be adopted by the Consumer Insights department. We aim to use a combination of descriptive, prescriptive and predictive statistics to fully ascertain the various consumer groups and behaviour types. This can then further allow us to develop an analytical approach for the company to identify, sort and service the various behavioural patters in customers.
About Binge
Binge is a leading organisation that deals with live consumer transactions during a variety of events. These transactions are of a gambling nature and could lead to a positive or negative outcome for the consumer depending upon the situation they are transacting on. Their services vary largely to allow consumers to choose multiple scenarios and methods to conduct these transactions for a large range of events allowing consumers the chance to double their initial investments based on certain odds.
