Uncovering Market-Insights for Charles & Keith: EDA 2
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Due to the confidentiality of the data provided by our sponsor, we would be only showing the methods of analysis without the results. For authorised stakeholders, please refer to our report for more in-depth analysis with charts and descriptions.
Conversion Rate for Bags and Shoes
We have drawn a dot diagram using Tableau to show the conversion rate of bags/shoes denoted by circle and the sales quantity denoted by x in 2015.
"Conversion Rate = [(Order Quantity - Sales Quantity)/Order Quantity] X 100%''
Observation for which seasons have the higher or lower conversion has been pointed out. This allows C&K to look into the issue of over/under stocking. Also, other dimensions such as class, subclass and materials are brought into the analysis as well.
