Uncovering Market-Insights for Charles & Keith: About Sponsor
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CHARLES & KEITH GROUP was co-founded by siblings Charles and Keith Wong. The CHARLES & KEITH GROUP consists of brands namely Charles and Keith, Charles and Keith Signature Label and Pedro. For the scope of the project, we will be focusing on the brand Charles and Keith (C&K) in the China Market. C&K produces an innovative footwear line that focuses on clear design aesthetic in order to cater to the preferences of the modern women. The company is renowned to be one of the prominent fast-fashion lifestyle retailers due to its strong following.
Currently, C&K has expanded its product range and diversified into different product categories. The products range from ladies footwear, in house designers bags to accessories, such as belts, sunglasses, bracelets and tech accessories. Impressive international presence on the global front can be attributed to its successful venture into prominent shopping districts in Tokyo, Seoul, Kuala Lumpur, Shanghai, Cairo, Dubai (Charles & Keith Brand Profile, n.d.).
