Teppei Syokudo - Improving Store Performance: PPA References
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Agrawal, R., Imieliński, T., & Swami, A. (1993). Mining association rules between sets of items in large databases. ACM SIGMOD Record, 22(2), 207–216. doi:10.1145/170036.170072
Cannon, J. N., Cannon, H. M., & Schwaiger, M. (2012). Modeling the “Profitable-Product Death Spiral” Accounting for Strategic Product-Mix Interactions in Marketing Simulation Games. Simulation & Gaming, 43(6), 761-777.
Chen, Y.-L., Tang, K., Shen, R.-J., & Hu, Y.-H. (2005). Market basket analysis in a multiple store environment. Decision Support Systems, 40(2), 339–354. doi:10.1016/j.dss.2004.04.009
Deshpande, B. (2012, November 13).< Market basket analysis: generating recommenders using RapidMiner. Retrieved from http://www.simafore.com
Loraine Charlet Annie M.C., & D Ashok Kumar. (2012). Market Basket Analysis for a Supermarket based on Frequent Itemset Mining. International Journal of Computer Science Issues, 9(5), 257-264.
Mack, S. What Is Popularity Appeal in Advertisement? Retrieved from http://smallbusiness.chron.com/popularity-appeal-advertisement-66060.html on 24, March, 2016
Ozdemir, B., & Caliskan, O. (2014). A review of literature on restaurant menus: Specifying the managerial issues. International Journal of Gastronomy and Food Science, 2(1), 3-13.
Ramkumar, G. D., Ranka, S., & Tsur, S. (1998, August). Weighted association rules: Model and algorithm. In Proc. ACM SIGKDD.
Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2000). Driving customer equity: How customer lifetime value is reshaping corporate strategy. New York, NY: The Free Press.
Tan, P.-N., Steinbach, M., & Kumar, V. (2006). Chapter 6: Association Analysis: Basic Concepts and Algorithms. In Introduction to data mining (pp. 327–414). United States: Addison Wesley Publi.
Ting, P.-H., Pan, S., & Chou, S.-S. (2010). Finding ideal menu items assortments: An empirical application of market basket analysis. Cornell Hospitality Quarterly, 51(4), 492–501. doi:10.1177/1938965510378254
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