AY2014 Term 1
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| Team | Project Name | Student Member(s) | Project Supervisor | Sponsor |
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| Kolaveri Di Social Analytics Project | "This Kolaveri Di" is a Tamil song from the soundtrack of Tamil film 3. It was written and sung by actor Dhanush and composed by music director Anirudh Ravichander. The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time. The objective of this project is to identify the key element(s) that explains the success of this video, particularly for its capability in drawing listeners and spreading its viral effect over the online domain. The analysts are required to submit a report, detailing out these elements along with some recommendations that could help to replicate its success. | Prof. Seema Chokshi Lecturer of Information Systems, Programme Head, SMU Undergraduate Second Major in Analytics |
Prof. Srinivas K Reddy Professor of Marketing, Director, Centre for Marketing Excellence, Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative, Area |
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| Visualization of Consumer Satisfaction | Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Satisfaction Index of Singapore (2008-2013). The objective of this project is to produce a dashboard that shows trends of consumer satisfaction visually. | Prof. Seema Chokshi Lecturer of Information Systems, Programme Head, SMU Undergraduate Second Major in Analytics |
Prof. Marcus Lee Assistant Professor of Marketing (Practice), Academic Director for the Institute of Service Excellence at SMU (ISES) |
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| Twitter Analytics | The background of the project is horizon scanning; creating an analytical platform that is scanning the online (social/established data) to identify upcoming topics and keywords clusters. The objective is to not stop at the cloud creation but to be able to provide a time series analysis and forecast of the ‘relevance’ of the topic over the course of X number of days | Prof. Seema Chokshi Lecturer of Information Systems, Programme Head, SMU Undergraduate Second Major in Analytics |
David Hardoon Head, Analytics, SAS Institute Pte Ltd, Singapore |
