ANLY482 AY2017-18T2 Group10 Analysis & Findings: Recommendations

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Recommendations

Model

Impact of Residential Areas

Through our Exploratory Data Analysis, we identified that there are 2 main clusters for ABC's outlets. One cluster which has a high proportion of tourists, are those which are located in the city, whereas another cluster has outlets located in more residential areas. ABC can use this analysis by examining the demographics of better performing outlets, which can be used to aid in business decision-making in regards to new outlets or relocation. For example, currently the two highest performing outlets are in more residential areas, ABC could factor the surrounding area into consideration when looking for new locations to open in.


Standardise UOM For Stocktaking

One of the main issues that we discovered was that there are items where quantity is recorded in the wrong units of measurement. From our understanding, this is because the personnel in charge of the stock take may have their own interpretation of the UOM and thus made an error in recording. We recommend that the stocktaker also record the UOM in which they are recording in addition to the quantity value. This will help eliminate such errors in future as it would highlight errors during data entry and improve the accuracy of inventory data in the future, with the potential for cost savings.


Customer Count Forecasting

From the comparison of both Exponential Smoothing and ARIMA for customer count forecasting, we found that the ARIMA models were on average more suitable and more accurate (lower RMSE, MAPE, MAE) than Exponential Smoothing. ABC Company could thus consider implementing ARIMA in forecasting for future customer counts alongside their own internal forecasting methods.