ANLY482 AY2017-18T2 Group01

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Sponsor Background: eatigo []

Launched in 2013, Eatigo is an online restaurant reservation portal. It aims to connect “empty tables with empty stomachs” by offering its customers time-based discounts starting from 10% and going up to 50%. Eatigo was founded on the concept of Yield Management when its founders noticed the inefficiencies in restaurants which operated at only 30% capacity. They wanted to emulate the practices of hotels and airlines which operate at 80% capacity. Currently, Eatigo is present across 8 markets in Asia: Bangkok, Chiang Mai & Pattaya, Singapore, Pune, Mumbai, Hong Kong, Kuala Lumpur, Manila and operates through both a website and an application.

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