IS428 AY2019-20T1 Assign Foo Yong Long: Visualization

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OVERVIEW

DATA TRANSFORMATION

RISKS

RECOMMENDATION AND RATIONALE

VISUALIZATION


Dashboard Link

The link of the visualization can be found here: https://public.tableau.com/profile/foo.yong.long#!/vizhome/MC2Final/MC2Storyboard?publish=yes

Dashboard 1: Home Page

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Dashboard 2: Response Priority

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Dashboard 3: Data Uncertainty

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Visualization Techniques

Technique Rationale & Implementation
Interactive Technique 1: Filter for the use of time range slider
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Adding a filter allows the user to narrow down values that he/she wants to focus on. A slider allows the user to easily select the range of values that he or she wants to focus on and is easier than using a checkbox when analyzing continuous values. Examples of continuous variables used include dates and CPM values.


Implementation:

To achieve this slider filter function, simply do the following steps:

  1. Add the ‘AVG(Value)’ measure to the filter
  2. Select "Range of Values"
  3. Show the filter
Interactive Technique 2: Hover
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Having the hover function allows the user to get important information about a data point at one glance.

Implementation:

To achieve the hover function, simply do the following steps:

  1. Drag relevant details to ‘Tooltip’
  2. Edit Tooltip. Make sure the variables are utilized.
Interactive Technique 3: Group
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To better segmented and analyze data points that have similar characteristics.

Implementation:

To add more information to the hover function, simply do the following steps:

  1. Highlight data points.
  2. Right-click on them and add to group
Interactive Technique 4: Pages/Animation
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Incorporating timing into pages allows us to better analyze the movement of certain data points. It provides a new context for analysis and helps user to spot trends.

Implementation:

To achieve the Filtering by Neighbourhood filter, simply do the following steps:

  1. Drag ‘timestamp’ to ‘Filter’
  2. Drag 'timestamp' to pages