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PROPOSAL

POSTER

APPLICATION

RESEARCH PAPER

Problem and Motivation

We want to look into how much market share Singapore actually has in its Top 15 visitor arrival countries.

Based on the 2016 Marketing Report by Singapore Tourism Board (STB), STB has plans to grow Singapore’s tourism industry and one of the key questions they have while approaching their market portfolio is What is the growth potential for our current and potential markets? We believe that despite knowing that these are the top 15 visitor countries, it is important not to miss out on whether Singapore has room to grow and maximize its market share in these countries in order to sustain its growth.

Even as Indonesia, China, and India ranks as the top three countries that are contributing to Singapore’s booming tourism sector, we seek to dig deeper to find out the actual population within these the top 15 countries that are coming to Singapore. Has Singapore really won majority of their citizens over? This project seeks to provide an interactive visualization to aid in deriving more information.

Background Survey of related work

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Research Visualisation

Visualizations	Explaination
image here	testing
image here	testing
image here	testing

Tools / Libraries

 -Microsoft Excel

 -D3.js

 -Chart.js

 -JQuery

 -Github

 -Tableau

Technical Challenges

Key Technical Challenges	Proposed Solution
Data Unavailability	Countries may disclose their inbound tourism data sets but not their outbound tourism data due to their political nature in data confidentiality, for example China. (Source: Contemporary Perspectives on China Tourism)
Unfamiliarity in D3.js	Initial hands-on experience during D3.js workshop. Independent learning on D3.js. Peer learning and sharing

Roles & Milestones

• Project Timeline

image

References

• D3.js: https://d3js.org/
• Singapore Inbound Tourism Data: https://www.stb.gov.sg/statistics-and-market-insights/Pages/statistics-Visitor-Arrivals.aspx
• Singapore Tourism Board Marketing Strategy Report 2016: https://www.stb.gov.sg/news-and-publications/publications/Documents/Marketing_Strategy-Of_Stories_Fans_and_Channels.pdf

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