Turning Concrete Malls into Smart Malls (S-MALL):
A web-based analytics application for visualizing and mapping in-mall customer journeys and shopping behaviours
Team S-MALL: Chen Yun-Chen | Chiam Zhan Peng | Zheng Bijun
Part1: Movement Analysis
Part2: Member Analysis
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Guidance
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- Selection All in Operating Hours: All members
- Selection Normal in Operating Hours: Members who only appear in operating hours.
- Selection Outside in Operating Hours: Members who appear out of operating hours.
- Exclude dwell time less then: This control panel is for Shopper's Journey. User can exclude those records which only stay in a particular floor for a few minutes.
- Profile Count by: This control panel is for member distribution. Non-Unique Customers: Count by records. Unique Customers: Count by member ID.
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- Hover to see the path and relevant statistics.
- Example: There are 23 of 2.2k journeys which start from FLOOR M and go to FLOOR G then go to FLOOR 2.
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- Click on floor level to drill down to store level.
- Click on any store to show the relevant boxplot for selected floor as following.
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- Select records you are interested in to show the relevant distribution(bar chart) as following.
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- Get the distribution of records in box selection.
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Part3: Association Analysis
