S-MALL Future Work

Turning Concrete Malls into Smart Malls (S-MALL):
A web-based analytics application for visualizing and mapping in-mall customer journeys and shopping behaviours

Team S-MALL: Chen Yun-Chen | Chiam Zhan Peng | Zheng Bijun

Overview

Application

Poster

User Guide

Part1: Movement Analysis

Screenshot	Guidance

Part2: Member Analysis

Screenshot	Guidance
	Selection All in Operating Hours: All members Selection Normal in Operating Hours: Members who only appear in operating hours. Selection Outside in Operating Hours: Members who appear out of operating hours. Exclude dwell time less then: This control panel is for Shopper's Journey. User can exclude those records which only stay in a particular floor for a few minutes. Profile Count by: This control panel is for member distribution. Non-Unique Customers: Count by records. Unique Customers: Count by member ID.
	Hover to see the path and relevant statistics. Example: There are 23 of 2.2k journeys which start from FLOOR M and go to FLOOR G then go to FLOOR 2.
	Click on floor level to drill down to store level. Click on any store to show the relevant boxplot for selected floor as following.
	Select records you are interested in to show the relevant distribution(bar chart) as following.
	Get the distribution of records in box selection.

Part3: Association Analysis

Screenshot	Guidance