ISSS608 2016 17 T1 Project Team 7 Report

Getting To Know Mobile Device Users

Proposal

Poster

Application

Report

Motivation

TalkingData, China’s largest third-party mobile data platform, understands that everyday choices and behaviors paint a picture of who we are and what we value. Currently, TalkingData is seeking to leverage behavioral data from more than 70% of the 500 million mobile devices active daily in China to help its clients better understand and interact with their audiences. In this project, we are challenged to visualize users’ demographic characteristics based on their app usage, geolocation, and mobile device properties. Doing so will help millions of developers and brand advertisers around the world pursue data-driven marketing efforts which are relevant to their users and catered to their preferences.

Review and critic on past works

Design framework

Age Segment

In the first step, we will first transform the age of users into nominal attribute. This would be helpful when we want to get better understanding of our users by age groups. The graph shown below is a basic