IS480 Team wiki: 2018T1 analyteaka UT3

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Venue: Scanteak Signature @ Isetan Scotts, 1 Scotts Road #03-01 Shaw Centre, 228208

Date: 20 November 2018

Time: 11:00 to 13:00

Duration: 120 minutes

Number of Participants: 4

Objectives/ Business Case

Why are we doing this test ?

  • Walk user through handover and gather final feedback

What are the benefits of doing this test?

  • Allow us to make any last min changes that they missed out.

What is the risk of not doing this test?

  • User might not know how to use the system
  • Not validating the result will also reduce the usefulness or accuracy of the system.

Scope/ Product Under Test

  1. Data upload of new sales data (Jan - Aug 2018)
  2. Maps
  3. Customer Page
  4. Store page
  5. Marketing campaign recommendation
  6. Google IAP Login

Procedures Participants are to think aloud as they follow through the instructions given for the user testing. The team will be there to record down the participants. Participants are to leave their feedback at the end of their user testing. The team will conclude the user testing by asking the participants question with regards to their behaviours and thought process.

Key finding

S/N Goal Reached?
1 Participants should be able to login using the provided email Reached
2 Participants should be able to view and interact with sales analytics and answer which store has the highest profile and best selling item. Reached
3 Participants should be able to view and interact with customer analytics and answer the type of customer that visit the store and item they are likely to buy. Reached
4 Participants should be able to interact with the marketing planning tool and create campaign for one of the weekends in December Reached
5 Participants should be able to interact with the marketing planning tool and create campaign for Christmas period Reached
6 Participants should be able to upload the files to the server and view the data immediately. Reached
7 Participants should be able to use the map to view density of customer location. Reached
8 Participants should be able to understand the revenue difference between the year 2015 and 2017 Reached
9 Rate the overall UI design? Scale of 1-5, 1 being bad, 5 being perfect .Goal is 3 4.25(4,5,4,4)
10 Rate the overall ease of use? Scale of 1-5, 1 being very difficult, 5 being very easy. Goal is 3. 4.5 (5,5,4,4)
11 How useful is the dashboard ? On a scale of 1-5, 1 being bad, 5 being perfect. Goal is 3. 4.5 (5,4,4,5)
12 How useful is the marketing planning tools? On a scale of 1-5, 1 being bad, 5 being perfect. Goal is 3. 4 (4,4,4,4)
13 How useful is the map ? On a scale of 1-5, 1 being bad, 5 being perfect. Goal is 3. 4.25(4,4,4,5)

Actionable insights

-Location X has the highest customer base with higher purchase rate

Action: Focus targeted advertising on Location X

-The median age for Scanteak customer hover between X value and Y Value

Action: Targeted facebook advertising for people between the age of X and Y Value

- Revenue generate by Location X cluster is consistent between X timing and Y Timing.

Action: Tai tai doesn’t have a fix shopping hours, increase manpower count and advertising for those hours

- X,Y,Z has the highest sales for weekdays and Y,Z,X for weekends

Action: Increase marketing campaign effort, observe if there’s any impact to the revenue

- “Item X” provide the highest revenue and sales is the highest on Weekends Xpm at Y Location

Action: Deploy best item X sales personnel to closing shift on weekends and set a different working hours for personnel working in Y Location.

-Location X sales peak at Y pm and Z pm for weekdays and A pm for weekends

Action: Make changes to the working hours of the salesperson based on the sale peak period.

- Day X and Day Y has the lowest revenue respectively

Action: Reduce manpower for X and Y and focus on other day

- Customer are promotion driven, they buy whatever is on promotion.

Action: Drive more campaign and product bundle based on the marketing planner tools

New condo provide very high revenue stream Action: Work with condo developers to promote Scanteak furniture

- Wherever they put a showroom, sales are much higher

E.g Location X, Y

Z,K being an outlier, doesn’t have a showroom but sales are high.

Action: In the midst of searching for new showroom

New condo provides very high revenue stream

Action: Work with condo developers to promote Scanteak furniture

Overall Results/comments I was only involved with the project mid-way as I only joined the company recently. Though I was new to the project, I was able to appreciate what the project deliverables can potentially help the company in. Data analytics and predictive analysis are buzz words in the commercial world these days. How to collect, how to make sense of the data, and how to package it such that users can have an accessible and clear platforms to view the insights are key business challenges faced by many retailers. On these parts, Team analyteaka had exceeded my expectations on several occasions. I started off having mid expectations of the abilities of the students. Towards the end of the project, my perception has changed. The team had demonstrated the ability to comprehend our business challenge quickly, and promptly adjusted their deliverables. The final results showed the professional and hard work that was put into the project by the students. I was impressed with their professionalism as well as the standard of work, which are comparable to professional consultants in the market. SMU had done very well in grooming, developing and instilling key values in these students that I have confident will shape them very well to succeed in their future endeavors in the commercial world. Well done Team analyteaka! Well done SMU!

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