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Difference between revisions of "IS480 Team wiki: 2015T2 Marreo Motivation"

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{| style="background-color:white; color:white ;; border:1px solid #ec4f73; margin-left: auto; margin-right: auto;" width="1080px" height=50px cellspacing="0" cellpadding="0" valign="top"  |
  
| style="padding:0 .3em;  solid #000000;  padding: 10px; text-align:center; background-color:#FFF; border-right:1px solid #ec4f73; " width="20%" | [[IS480 Team wiki: 2015T2 Marreo/Project Overview| <font face = "Arial" color="#3C2415"><b>Project Description</b></font>]]
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| style="padding:0 .3em;  solid #000000;  padding: 10px; text-align:center; background-color:white; border-right:1px solid #ec4f73; " width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo/Project Overview| <font face = "Arial" color="#3C2415"><b>Project Description</b></font>]]
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:#ffe5eb; border-right:1px solid #ec4f73; " width="20%" | [[IS480 Team wiki: 2015T2 Marreo_Motivation| <font face = "Arial" color="#101010"><b>Market Research</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:#ffe5eb; border-right:1px solid #ec4f73; " width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_Motivation| <font face = "Arial" color="#101010"><b>Market Research</b></font>]]
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;  border-right:1px solid #ec4f73;" width="20%" | [[IS480 Team wiki: 2015T2 Marreo_Project Scope| <font face = "Arial" color="#101010"><b>Project Scope</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;  border-right:1px solid #ec4f73;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_Project Scope| <font face = "Arial" color="#101010"><b>Project Scope</b></font>]]
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; border-right:1px solid #ec4f73;" width="20%" | [[IS480 Team wiki: 2015T2 Marreo_User Tests| <font face = "Arial" color="#101010"><b>User Tests</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; border-right:1px solid #ec4f73;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_User Tests| <font face = "Arial" color="#101010"><b>User Testing</b></font>]]
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; " width="20%" | [[IS480 Team wiki: 2015T2 Marreo_Design & Prototype| <font face = "Arial" color="#101010"><b>Design & Prototype</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;  border-right:1px solid #ec4f73;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_Design & Prototype| <font face = "Arial" color="#101010"><b>Design & Prototype</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo/Marketing| <font face = "Arial" color="#101010"><b>Marketing</b></font>]]
  
 
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Latest revision as of 20:28, 17 April 2015

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Home
About Us
Project Overview
Project Management
Documentation


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Project Description Market Research Project Scope User Testing Design & Prototype Marketing


Marriages in Singapore

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References:
Singstat Number of Marriages and Divorces
More Marriages and Births in 2014 News Article

Surveys

We conducted an online survey to find out some general demographics and pain points of Wedding Planning faced by married couples and couples going to get married. The 37 participants of the survey were mostly relatives and the survey forms were sent out personally to them.

Even with a small sample, our findings led us to conclude that most couples face difficulties with time and organization and that most of them would be willing to try out and use a wedding planning application. In addition, only 4 out of 12 couples planning to get married and 2 out of 25 married couples engaged a wedding planner. Most of them planned weddings on their own (bride and groom).

We also conducted a face-to-face survey at a Wedding Fair held at VivoCity with 15 participants. The aim of this survey was to probe participants further to find out more insights from them. We even managed to talk to a helper who coordinated with all the wedding vendors to find out how the vendors were selected. Based on the results and findings from this survey, we went on to discuss the scope of Marry.SG with our client.

Face-to-Face Interview Results and Analysis

Competitors

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