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IS480 Team wiki: 2015T2 Marreo/Marketing

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Revision as of 18:40, 17 April 2015 by Guishi.tan.2012 (talk | contribs)
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Home
About Us
Project Overview
Project Management
Documentation


Banner projectoverview.png
Project Description Market Research Project Scope User Testing Design & Prototype Marketing


Official Website

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Marry.SG Official Website https://www.marry.sg

Objectives

  • General Information of Marry.SG
  • Navigate to Marry.SG Application


Content

  • About Marry.SG
  • Marry.SG Promotion Video
  • Features
  • Browser Compatibility
  • Widgets
  • Contact Us


Screenshots
Mmarketing1.pngMmarketing2.png
Mmarketing3.pngMmarketing4.png


Facebook

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Marry.SG Facebook Page https://www.facebook.com/MarrySGOfficial

Objectives

  • Social Media Marketing
    • Attracts attention and encourages users to share it across their social networks
    • Interaction with the people who liked the facebook page
  • Marry.SG Updates
    • Latest news on Marry.SG Application
    • Marry.SG Freebies
    • Marry.SG Giveaways
    • Upcoming Wedding Fairs in Singapore
    • Sharing of wedding tips and information from external site


Official launch: 17 March 2015
Number of Facebook Likes: 164 Likes (Up to date: 17 April 2015)


Screenshots
Mmarketing5.png

Subject Content
Official first launch of Marry.SG (beta)
Fb marketing 1.png
Marry.SG page hits more than 100 Likes (beta)
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Youtube

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Marry.SG Youtube Channel https://www.youtube.com/channel/UC6N6AZgGWEy1SqB5NE_yAHg


Objectives

  • Alternative online platform to promote Marry.SG


Promotion Video: Introducing Marry.SG [ https://youtu.be/MX-svSW2Bno ]

Screenshots
Mmarketing6.png



Hardcopy Marketing Media

Objectives

  • Initially is for the couples that are attending Wedding Bootcamp.
  • However, the organisers of the Wedding Bootcamp didn't follow up with us. This resulted in us being unable to showcase our application during the Wedding Bootcamp.
  • After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples.
  • Again, we either got rejected by the event organiser or the organiser didn't reply to us.
  • We eventually decided to give out the flyers to potential users in areas such as Singapore Expo and Raffles Place.
  • Marry.SG Pamphlet
    • Summarizes information of Marry.SG to explain to the wedding couples
  • Marry.SG Stickers & Promotion file
    • To be given to couples who likes Marry.SG Facebook page

Marry.SG Stickers
MMarket2.JPGMMarket1.jpg

Marry.SG Pamphlet
MMarket4.JPGMMarket3.JPG

Marry.SG Promotion File
MMarket5.JPGMMarket6.jpg


Marry.SG Giveaways & Freebies

Objectives

  • Sponsored wedding items and services from various wedding vendors
  • Sponsorship advertisement
    • Ideas is to get Marry.SG out and be viewed positively as a participating member of the wedding industry in Singapore
    • At the same time to increase both the wedding vendor and Marry.SG awareness
    • Enable to target to the suitable audiences
  • Wedding product or services are tailored to the wedding couples

Examples of Marry.SG Giveaways Design
Marrysg giveaways 1.png

This is posted on Marry.SG Facebook page on 17 April 2015. Currently has reach out to XX facebook users.

Examples of Marry.SG Freebies Design (Discover Widget)
Adv discover TheHangerArtist.png
Adv discover FlowerStory.png

Examples of Marry.SG Freebies Design (Facebook)
Adv fb TheHangerArtist.png
Adv fb FlowerStory.png

This is posted on Marry.SG Facebook page on 17 April 2015. Currently has reach out to XX facebook users.