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IS480 Team wiki: 2015T2 Marreo/Marketing

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Revision as of 17:44, 17 April 2015 by Guishi.tan.2012 (talk | contribs)
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Home
About Us
Project Overview
Project Management
Documentation


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Project Description Market Research Project Scope User Testing Design & Prototype Marketing


Official Website

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Marry.SG Official Website https://www.marry.sg

Objectives

  • General Information of Marry.SG
  • Navigate to Marry.SG Application


Content

  • About Marry.SG
  • Marry.SG Promotion Video
  • Features
  • Browser Compatibility
  • Widgets
  • Contact Us


Screenshots
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Facebook

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Marry.SG Facebook Page https://www.facebook.com/MarrySGOfficial

Objectives

  • Social Media Marketing
    • Attracts attention and encourages users to share it across their social networks
    • Interaction with the people who liked the facebook page
  • Marry.SG Updates
    • Latest news on Marry.SG Application
    • Marry.SG Freebies
    • Marry.SG Giveaways
    • Upcoming Wedding Fairs in Singapore
    • Sharing of wedding tips and information from external site


Number of Facebook Likes: 164 Likes (Up to date: 17 April 2015)


Screenshots
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Subject Content
Official first launch of Marry.SG (beta)
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Marry.SG page hits more than 100 Likes (beta)
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Youtube

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Marry.SG Youtube Channel https://www.youtube.com/channel/UC6N6AZgGWEy1SqB5NE_yAHg


Objectives

  • Alternative online platform to promote Marry.SG


Promotion Video: Introducing Marry.SG [ https://youtu.be/MX-svSW2Bno ]

Screenshots
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Hardcopy Marketing Media

Objectives

  • Initially is for the couples that are attending Wedding Bootcamp.
  • However, the organisers of the Wedding Bootcamp didn't follow up with us. This resulted in us being unable to showcase our application during the Wedding Bootcamp.
  • After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples.
  • Again, we either got rejected by the event organiser or the organiser didn't reply to us.
  • We eventually decided to give out the flyers to potential users in areas such as Singapore Expo and Raffles Place.


  • Marry.SG Pamphlet
    • Summarizes information of Marry.SG to explain to the wedding couples
  • Marry.SG Stickers & Promotion file
    • To be given to couples who likes Marry.SG Facebook page

Marry.SG Stickers
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Marry.SG Pamphlet
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Marry.SG Promotion File
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