Difference between revisions of "IS480 Team wiki: 2015T2 Marreo/Marketing"
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* After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples. | * After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples. | ||
* Again, we either got rejected by the event organiser or the organiser didn't reply to us. | * Again, we either got rejected by the event organiser or the organiser didn't reply to us. | ||
− | * We eventually decided to give out the flyers to potential users in | + | * We eventually decided to give out the flyers to potential users in Wedding Fairs and at Raffles Place. |
− | * Marry.SG | + | * Marry.SG Flyer |
** Summarizes information of Marry.SG to explain to the wedding couples | ** Summarizes information of Marry.SG to explain to the wedding couples | ||
* Marry.SG Stickers & Promotion file | * Marry.SG Stickers & Promotion file | ||
Line 147: | Line 147: | ||
[[File:MMarket2.JPG|375px]][[File:MMarket1.jpg|500px]]<br> | [[File:MMarket2.JPG|375px]][[File:MMarket1.jpg|500px]]<br> | ||
− | <b>Marry.SG | + | <b>Marry.SG Flyer</b><br> |
[[File:MMarket4.JPG|500px]][[File:MMarket3.JPG|375px]]<br> | [[File:MMarket4.JPG|500px]][[File:MMarket3.JPG|375px]]<br> | ||
Latest revision as of 21:46, 18 April 2015
Project Description | Market Research | Project Scope | User Testing | Design & Prototype | Marketing |
Contents
Official Website
Marry.SG Official Website | https://www.marry.sg |
Objectives
- General Information of Marry.SG
- Navigate to Marry.SG Application
Content
- About Marry.SG
- Marry.SG Promotion Video
- Features
- Browser Compatibility
- Widgets
- Contact Us
Facebook
Marry.SG Facebook Page | https://www.facebook.com/MarrySGOfficial |
Objectives
- Social Media Marketing
- Attracts attention and encourages users to share it across their social networks
- Interaction with the people who liked the facebook page
- Marry.SG Updates
- Latest news on Marry.SG Application
- Marry.SG Freebies
- Marry.SG Giveaways
- Upcoming Wedding Fairs in Singapore
- Sharing of wedding tips and information from external site
Official launch: 17 March 2015
Number of Facebook Likes: 164 Likes (Up to date: 17 April 2015)
Subject | Content |
---|---|
Official first launch of Marry.SG (beta) | |
Marry.SG page hits more than 100 Likes (beta) |
Youtube
Marry.SG Youtube Channel | https://www.youtube.com/channel/UC6N6AZgGWEy1SqB5NE_yAHg |
Objectives
- Alternative online platform to promote Marry.SG
Promotion Video: Introducing Marry.SG [ https://youtu.be/MX-svSW2Bno ]
Hardcopy Marketing Media
Objectives
- Initially is for the couples that are attending Wedding Bootcamp.
- However, the organisers of the Wedding Bootcamp didn't follow up with us. This resulted in us being unable to showcase our application during the Wedding Bootcamp.
- After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples.
- Again, we either got rejected by the event organiser or the organiser didn't reply to us.
- We eventually decided to give out the flyers to potential users in Wedding Fairs and at Raffles Place.
- Marry.SG Flyer
- Summarizes information of Marry.SG to explain to the wedding couples
- Marry.SG Stickers & Promotion file
- To be given to couples who likes Marry.SG Facebook page
Marry.SG Giveaways & Freebies
Objectives
- Sponsored wedding items and services from various wedding vendors
- Sponsorship advertisement
- Ideas is to get Marry.SG out and be viewed positively as a participating member of the wedding industry in Singapore
- At the same time to increase both the wedding vendor and Marry.SG awareness
- Enable to target to the suitable audiences
- Wedding product or services are tailored to the wedding couples
Examples of Marry.SG Giveaways Design
This is posted on Marry.SG Facebook page on 17 April 2015. Currently has reach out to XX facebook users.
Examples of Marry.SG Freebies Design (Discover Widget)
Examples of Marry.SG Freebies Design (Facebook)
This is posted on Marry.SG Facebook page on 17 April 2015. Currently has reach out to XX facebook users.