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Difference between revisions of "IS480 Team wiki: 2013T2 DR.Jean Labs UT5 Results Advertiser"

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==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> what does it all mean?</font></div>==
 
==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> what does it all mean?</font></div>==
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* The expanded view makes it more intuitive for advertisers where they can click to edit a squib
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* The sacrifice of additional space needed is justifiable considering the usability aspect for advertisers

Revision as of 14:40, 21 April 2014

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HOME

 

USER TEST 1

 

USER TEST 2

 

USER TEST 3

 

USER TEST 4

 

USER TEST 5

 


{ Overview } { Results } { Photos } { Before and After } { Documentation }



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<< User >> << Advertiser >>


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AB Test: Design to be Implemented

AB Test: Consolidated Results

General Advertiser Profile

Our 20 participants were real advertisers on SQKII's advertiser platform.

Advertiser Demographic

Design A

Name Age Gender Company
Joann 29 Female Bakery Depot
Ashlee 22 Female Unirange Trading
Judy 26 Female Laydee
Candice 26 Female The Cat Cafe
Maylene 28 Female MyRepublic
Kent 29 Male For Jake Sake
Max 23 Male Social Print Lab
Daniel 26 Male Style Search
Sebastian 24 Male The Ice Cream Shop
Paul 28 Male Mean Bean & Wicked Grind



Design B

Name Age Gender Company
Eleanor 25 Female The Sunshine Kids
Pauline 28 Female The Bakery Chef
Helen 30 Female Bits of Love
Devina 27 Female Ellysage
Jovelyn 22 Female Go-Go Bambini
Marcus 23 Male Sqkii
Fred 30 Male Cozy Corner Coffee
Larry 24 Male Packaging of the World
Joshua 28 Male Pezzo
Gary 24 Male The Dining Nook LLP

Designs Tested

Design A Design B
Drjean ut5 unexpandededit.png
Drjean ut5 expandededit.png



Quantitative Responses

These are the consolidated findings from our AB Test with our advertisers:


Pre-Test

All our advertisers in the AB test have used the Sqkii Platform before

Task Instructions

Click where you would to edit a squib / Were you immediately sure of where to click?
DrJean UT5Results Adv TaskInstructions1.png


Where would you click after editing? / Were you immediately sure of where to click?
DrJean UT5Results Adv TaskInstructions2.png


Post-Test


DrJean UT5Results Adv Post.png



For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

  • Advertisers felt that the expanded edit squib view was a lot clearer than the old model, clearly looks different from the other squibs
  • A few advertisers felt that there was no difference, both would be the same
  • One of the advertisers was concerned about the extra space that the expanded view would take up on a mobile device



Detailed Results

Download our detailed results here!

AB Test: what does it all mean?

  • The expanded view makes it more intuitive for advertisers where they can click to edit a squib
  • The sacrifice of additional space needed is justifiable considering the usability aspect for advertisers