IS480 Team wiki: 2013T2 DR.Jean Labs UT5 Results Advertiser

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{ Before and After }

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AB Test: Consolidated Results

General Advertiser Profile

Our 20 participants were real advertisers on SQKII's advertiser platform.

Advertiser Demographic

Design A

Name	Age	Gender	Company
Joann	29	Female	Bakery Depot
Ashlee	22	Female	Unirange Trading
Judy	26	Female	Laydee
Candice	26	Female	The Cat Cafe
Maylene	28	Female	MyRepublic
Kent	29	Male	For Jake Sake
Max	23	Male	Social Print Lab
Daniel	26	Male	Style Search
Sebastian	24	Male	The Ice Cream Shop
Paul	28	Male	Mean Bean & Wicked Grind

Design B

Name	Age	Gender	Company
Eleanor	25	Female	The Sunshine Kids
Pauline	28	Female	The Bakery Chef
Helen	30	Female	Bits of Love
Devina	27	Female	Ellysage
Jovelyn	22	Female	Go-Go Bambini
Marcus	23	Male	Sqkii
Fred	30	Male	Cozy Corner Coffee
Larry	24	Male	Packaging of the World
Joshua	28	Male	Pezzo
Gary	24	Male	The Dining Nook LLP

Designs Tested

Design A	Design B

Quantitative Responses

These are the consolidated findings from our AB Test with our advertisers:

Pre-Test

All our advertisers in the AB test have used the Sqkii Platform before

Task Instructions

Click where you would to edit a squib / Were you immediately sure of where to click?



Where would you click after editing? / Were you immediately sure of where to click?

Post-Test

For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

• Advertisers felt that the expanded edit squib view was a lot clearer than the old model, clearly looks different from the other squibs
• A few advertisers felt that there was no difference, both would be the same
• One of the advertisers was concerned about the extra space that the expanded view would take up on a mobile device

Detailed Results

Download our detailed results here!