HeaderSIS.jpg

Difference between revisions of "IS480 Team wiki: 2013T2 DR.Jean Labs UT4 Results"

From IS480
Jump to navigation Jump to search
 
Line 66: Line 66:
 
|-
 
|-
 
|Edit Squib UI
 
|Edit Squib UI
|Pending AB Test results
+
|Completed
 
|-
 
|-
 
|Statistics - Age demographics
 
|Statistics - Age demographics
|Scheduled
+
|Completed
 
|-
 
|-
 
|Statistics - Gender demographics
 
|Statistics - Gender demographics
|Scheduled
+
|Completed
 
|-
 
|-
 
|Keep Logged In
 
|Keep Logged In
|Scheduled
+
|Completed
 
|-
 
|-
 
|Include Corporate Logo in header
 
|Include Corporate Logo in header
|Scheduled
+
|Completed
 
|-
 
|-
 
|Add confirmation page/message on edit account
 
|Add confirmation page/message on edit account
|Scheduled
+
|Completed
 
|-
 
|-
 
|Explanation of key terminology in statistics (i.e. read, impression, etc)
 
|Explanation of key terminology in statistics (i.e. read, impression, etc)
|Scheduled
+
|Completed
 
|-
 
|-
 
|FAQs for common problems
 
|FAQs for common problems
|Previously Planned
+
|Completed
 
|-
 
|-
 
|Forget password/user option
 
|Forget password/user option
|Scheduled
+
|Completed
  
 
|}
 
|}

Latest revision as of 08:18, 22 April 2014

Agurz avatar.png
Denise avatar.png
Eleazar avatar.png
Dr.jeanlabs logo.jpg
Janan avatar.png
Nicholas avatar.png
Rafael avatar.png

HOME

 

USER TEST 1

 

USER TEST 2

 

USER TEST 3

 

USER TEST 4

 

USER TEST 5

 


{ Overview } { Results } { Photos } { Before and After } { Documentation }


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

User Test 4: Changes to be Made

Changes to be made Status
Edit Squib UI Completed
Statistics - Age demographics Completed
Statistics - Gender demographics Completed
Keep Logged In Completed
Include Corporate Logo in header Completed
Add confirmation page/message on edit account Completed
Explanation of key terminology in statistics (i.e. read, impression, etc) Completed
FAQs for common problems Completed
Forget password/user option Completed
  • Previously Planned = These functions have already been planned in the schedule
  • Scheduled = These functions are to be added into the schedule

User Test 4: Consolidated Results

General User Profile

Our 5 participants were real advertisers on SQKII's advertiser platform.

User Demographic

Name Age Gender Company Location of Test Duration Facilitator
Max Lee 23 Male Social Print Lab Nanyang Crescent 35min Marcus
Sebastian Huang 24 Male The Ice Cream Shop The Ice Cream Shop @ 312 Bedok Road 30min Marcus
Daniel Ng 26 Male Style Search SMU BICs 30min Marcus
Ashlee Ang 22 Female Unirange Trading Unirange Office 20min Marcus
Candice Neo 26 Female The Cat Cafe Star Vista, Buona Vista 60min Marcus



Quantitative Responses

These are the consolidated findings from our User Test with our advertisers:


Pre-Test

DrJean UT4Results Pre.png



Task Instructions

Was it easy to use these functions? DrJean UT4Results TaskInstructions.png


Post-Test

DrJean UT4Results Post1.png
DrJean UT4Results Post2.png

For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

  • Unsure where to start editing squib
  • To include an immediate point of contact for urgent issues
  • To have a confirmation message for edited account info.



Function

  • Statistics to show more details - age, gender, squib rank
  • FAQ section requested



Others

  • One advertiser thought that we should cramp more information into the dashboard
  • One advertiser was sometimes unable to use the application on his desktop running IE

Detailed Results

Download our detailed results here!

User Test 4: what does it all mean?

  • It is good to see that the advertisers are liking the changes that we have made after feedback in UT1 and during the closed beta launch.
  • The UI is a lot more intuitive after all the enhancements, with all pages scoring at least 60% ease of use compared to 40% in UT1
  • In this UT advertisers were also generally happy with the entire platform and had feedback only for 2 functions (Edit Squib and Statistics)
  • 80% of advertisers said they would use Sqkii at least once daily to once weekly, which is a good showing for the app.