IS480 Team wiki: 2013T2 DR.Jean Labs UT4 Results

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USER TEST 1

USER TEST 2

USER TEST 3

USER TEST 4

USER TEST 5

{ Overview }

{ Results }

{ Photos }

{ Before and After }

{ Documentation }

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User Test 4: Changes to be Made

Changes to be made	Status
Edit Squib UI	Completed
Statistics - Age demographics	Completed
Statistics - Gender demographics	Completed
Keep Logged In	Completed
Include Corporate Logo in header	Completed
Add confirmation page/message on edit account	Completed
Explanation of key terminology in statistics (i.e. read, impression, etc)	Completed
FAQs for common problems	Completed
Forget password/user option	Completed

• Previously Planned = These functions have already been planned in the schedule
• Scheduled = These functions are to be added into the schedule

User Test 4: Consolidated Results

General User Profile

Our 5 participants were real advertisers on SQKII's advertiser platform.

User Demographic

Name	Age	Gender	Company	Location of Test	Duration	Facilitator
Max Lee	23	Male	Social Print Lab	Nanyang Crescent	35min	Marcus
Sebastian Huang	24	Male	The Ice Cream Shop	The Ice Cream Shop @ 312 Bedok Road	30min	Marcus
Daniel Ng	26	Male	Style Search	SMU BICs	30min	Marcus
Ashlee Ang	22	Female	Unirange Trading	Unirange Office	20min	Marcus
Candice Neo	26	Female	The Cat Cafe	Star Vista, Buona Vista	60min	Marcus

Quantitative Responses

These are the consolidated findings from our User Test with our advertisers:

Pre-Test

Task Instructions

Was it easy to use these functions?

Post-Test

For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

• Unsure where to start editing squib
• To include an immediate point of contact for urgent issues
• To have a confirmation message for edited account info.

Function

• Statistics to show more details - age, gender, squib rank
• FAQ section requested

Others

• One advertiser thought that we should cramp more information into the dashboard
• One advertiser was sometimes unable to use the application on his desktop running IE

Detailed Results

Download our detailed results here!

User Test 4: what does it all mean?

• It is good to see that the advertisers are liking the changes that we have made after feedback in UT1 and during the closed beta launch.
• The UI is a lot more intuitive after all the enhancements, with all pages scoring at least 60% ease of use compared to 40% in UT1
• In this UT advertisers were also generally happy with the entire platform and had feedback only for 2 functions (Edit Squib and Statistics)
• 80% of advertisers said they would use Sqkii at least once daily to once weekly, which is a good showing for the app.