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Difference between revisions of "IS480 Team wiki: 2013T2 DR.Jean Labs UT4 Results"

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Revision as of 08:02, 22 April 2014

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HOME

 

USER TEST 1

 

USER TEST 2

 

USER TEST 3

 

USER TEST 4

 

USER TEST 5

 


{ Overview } { Results } { Photos } { Before and After } { Documentation }


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User Test 4: Changes to be Made

Changes to be made Status
Edit Squib UI Pending AB Test results
Statistics - Age demographics Scheduled
Statistics - Gender demographics Scheduled
Keep Logged In Scheduled
Include Corporate Logo in header Scheduled
Add confirmation page/message on edit account Scheduled
Clarification that current statistics are showing level of interest (less or more than 10 seconds viewing) to advertisers Scheduled
FAQs for common problems Previously Planned
Forget password/user option Scheduled
  • Previously Planned = These functions have already been planned in the schedule
  • Scheduled = These functions are to be added into the schedule

User Test 4: Consolidated Results

General User Profile

Our 5 participants were real advertisers on SQKII's advertiser platform.

User Demographic

Name Age Gender Company Location of Test Duration Facilitator
Max Lee 23 Male Social Print Lab Nanyang Crescent 35min Marcus
Sebastian Huang 24 Male The Ice Cream Shop The Ice Cream Shop @ 312 Bedok Road 30min Marcus
Daniel Ng 26 Male Style Search SMU BICs 30min Marcus
Ashlee Ang 22 Female Unirange Trading Unirange Office 20min Marcus
Candice Neo 26 Female The Cat Cafe Star Vista, Buona Vista 60min Marcus



Quantitative Responses

These are the consolidated findings from our User Test with our advertisers:


Pre-Test

DrJean UT4Results Pre.png



Task Instructions

Was it easy to use these functions? DrJean UT4Results TaskInstructions.png


Post-Test

DrJean UT4Results Post1.png
DrJean UT4Results Post2.png

For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

  • Unsure where to start editing squib
  • To include an immediate point of contact for urgent issues
  • To have a confirmation message for edited account info.



Function

  • Statistics to show more details - age, gender, squib rank
  • FAQ section requested



Others

  • One advertiser thought that we should cramp more information into the dashboard
  • One advertiser was sometimes unable to use the application on his desktop running IE

Detailed Results

Download our detailed results here!

User Test 4: what does it all mean?

  • It is good to see that the advertisers are liking the changes that we have made after feedback in UT1 and during the closed beta launch.
  • The UI is a lot more intuitive after all the enhancements, with all pages scoring at least 60% ease of use compared to 40% in UT1
  • In this UT advertisers were also generally happy with the entire platform and had feedback only for 2 functions (Edit Squib and Statistics)
  • 80% of advertisers said they would use Sqkii at least once daily to once weekly, which is a good showing for the app.