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Difference between revisions of "IS480 Team wiki: 2012T1 M.O.O.T/Project Overview"

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<p> Displays equipped with HDMI ports are compatible to communicate with the workstation, which would be running AlterSense application in the background. A HDMI cable would be used to interface the workstation and display during deployment.</p>
 
<p> Displays equipped with HDMI ports are compatible to communicate with the workstation, which would be running AlterSense application in the background. A HDMI cable would be used to interface the workstation and display during deployment.</p>
 
 
=== Project Evolution ===
 
 
Initially, we started off with the idea of having an interactive mall directory, in the form of a Liquid Crystal Display (LCD) panel, that would aid shoppers to find a particular place or to decide on a place to go to within a shorter period of time, instead of poring over the directory for more than 15 minutes – manually looking for a place or to trying to figure out what kind of food does “Oriole” proffers. The directory will serve the functions resembling a computer, enabling speedy searching. On top of that, our team is looking into adding more functionality that will further benefit the business.
 
* Comprehensive categorization and information
 
The directory will categorize tenants into more comprehensive categories e.g. Thai Eateries, Western Eateries, and so on instead of overwhelming mall-goers with a list of restaurants. Such categorization will also spare patrons from the trouble of guessing the meaning underlying an unusual restaurant name. As an overview of the menu or products and illustrations of the ambience of a place will be provided as well, patrons will be able to make a decision right there and then, without the pain of going to the place to discover that it is not what they hope for.
 
* Engagement through social media
 
Patrons will be able to rate and comment on mall tenants. Such review comes in handy in aiding ambivalent patrons. Malls adopting such directory can also be assured that they possess a competitive advantage over their rivals, for social media is potentially a new way of doing business.
 
* Another marketing platform
 
Our interactive directory also allows tenants to upload their promotions to the directory. Being informed about promotions may influence patrons to patronize the tenants concerned, generating more crowds to the tenants. If tenants are doing well, they are likely to stay, and a hike in rent will then be more tolerated.
 

Revision as of 17:08, 15 August 2012

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Project Description

Despite rapid proliferation of shopping centers, CapitaMalls Asia (CMA) continues to remain highly competitive through its focus on customer’s experience. Its principle on providing different shopping experience - such as by pioneering the signaling of parking lot availability through the usage of red or green light, has distinguished CMA from other malls. This strategy has worked for CMA, bringing CMA more mall patrons from year to year

In alignment with this emphasis, our team aims to develop a feature of attraction based on movement sensor technology, to provide CMA shoppers with unparalleled shopping experience exclusive to CMA. As business value also needs to be taken into consideration, our product will also be calibrated to execute targeted advertising. This product will then delight both shoppers and tenants alike.

AlterSense - The Product

Altersense.png

Fun with targeted advertising... A natural user interface that stokes shoppers' curiosity by creating a dynamic and visual experience within a shopping mall, offering targeted promotions at the same time

Moving is one of the characteristics of living beings. Research has also proven that body language conveys more about a person, more than 50% compared to the content of what a person says. The term natural user interface is hence derived from this understanding that gestures are inherent in human beings. There are basic gestures that are somehow universally understood and used by everyone. An interface leveraging on gestures therefore promises ease of learning - even children should be able to pick it up in a short period. It stokes shoppers' curiosity due to the usage of a different kind of input: no typing on keyboard or tapping on the screen. Having to move to execute an action also creates more involvement, user will feel immersed in the scenario; hence the dynamic experience. Augmented reality enhances this experience further as user's image will be displayed among other virtual, augmented elements. The best part? Imagine trying this out in a shopping mall!

AlterSense also serves as an advertising platform displaying suitable promotions based on shopper's gender. Shopper's gender will be determined based on image captured by the Kinect camera and the derivation of algorithm. Shoppers would be able to use gestures or a mobile application to uncover promotions. In a standard scenario, shoppers would be able to do wiping movements to remove augmented fog and reveal underlying promotions tokens. In an alternate scenario, tags using Microsoft Tag Scanning technologies would enable shoppers to translate the tags to web addresses on the Internet, where they can find out more on ways to redeem the promotions.

AlterSense & Kinect

The Kinecttechnology is the core of AlterSense.Kinect is a motion-sensing input device developed by Microsoft for Xbox 360 video game console and Windows PCs. It leverages on a technology enabling tracking of movements in three dimensions, using an Infra-Red (IR) laser emitter and camera, as well as a special microchip.

KinectLabeled.jpg

Interpretation of specific gestures, face tracking, and speech recognition supported by this technology are suitable for the creation of an electronic product with which shoppers can interact. The recent release of Kinect for Windows also opens up doors for commercial projects based on the Kinect platform, which were previously relegated to research and non-commercial endeavors.

AlterSense: Planned Set-Up

A Kinect, connected to a computer, will be used to capture movement and environmental analysis data (shoulder width, length of hair, and others). A computer – installed with Visual Studio Express and Kinect for Windows Software Development Kit, will process all the captured data and generate output from prepared storyboards according to suitable input. A short throw projector will be used to project this output (image of shopper combined with animation) onto the wall display.

AlterSenseSetUp.png
HDMICable.png

AlterSense will be deployed to a projector exhibit using a large screen projector. The connection is established using a High Definition Multimedia Interface (HDMI) to transfer graphical content and audio to the display from a workstation capable of HDMI output (the computer). With increasing adoption rates for HDMI, these interfaces come standard with most modern television sets.

Displays equipped with HDMI ports are compatible to communicate with the workstation, which would be running AlterSense application in the background. A HDMI cable would be used to interface the workstation and display during deployment.