2012T2 Team Chm: Project Definition

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 Chmlogo.jpg "because there is no I in the team"

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Project Definition

Project Overview

MobiSupermarket is a marketing insights tool that leverages on social media platforms such as Facebook and consumers' "online browsing/purchasing" data. It aims to provide marketing professionals with both micro and macro analysis of their target market so as to develop best-fit strategies with detailed market segmentation.



One of the biggest motivations we have in undertaking this project is the vast amount of learning points and experience it offers. Developing a BI tool will not only enhance our understanding of what marketing professionals look out for when planning strategies but also the insights gained from the drawing on and organization of raw data.

Common Terms Used in This Project

Definition of Common Terms

1. Campaigns A campaign is made up of a combination of hooks used by marketing professionals. These campaigns are essentially a 'mix-n-match' of various demographics of consumers and coupon hooks (CHs)/social-message-hooks (SMHs).These objective of these campaigns is to increase revenue or clientele for the marketing professionals. A campaign can have many hooks with different templates.
2. Hooks Coupon Hooks: These 'hooks' act as templates, where it is essentially a virtual coupon promotion designed by marketing professionals to encourage consumers to purchase more products. An example of a coupon could be a 10% discount off all electric products or $50 off all canon cameras.

Social-Message-Hooks: These 'hooks' act as a template, where marketing professionals get to determine if their consumers are able to see what products their Facebook friends 'Like' or have purchased.

3. Shopping Cart Functions Essentially, this would include all basic functions (Add to Cart, Remove from cart, etc) when a consumer purchases products off MobiSupermarket.
4. Graphs These graphs will be generated by data extracted live whilst the campaign is ongoing. The data extracted will be a mix-n-match of various consumer demographics such as age group, gender, country etc. These extracted data will be dependent on the parameters that the marketeer is targeting.
5. Insights This function will basically allow marketing professionals to be able to better analyze data at the end of the whole campaign, based on transaction records, previous campaign data and also coupon hook's data.

Chm-ee-fed X-Factors

Coming your way...

Amount of time (Hrs)
Marketing Professional X-Factor Highest performing social hooks to be advised New marketing professionals using the program will have sample template social hooks to add to their newly created campaigns
Marketing Professionals X-Factor Diagram Annotation By allowing for annotations, Marketing Professional can directly indicate statements/interpretations directly on the diagram

Project Scope

For more detailed information regarding the various project tasks, please click [here] More details coming your way...

Sceenshots Storypoints Description


CheckOutCart.gif Checkout Cart
  • User can checkout products that he has selected
  • User can see the Purchase summary of the products he has selected and the coupons he can use
  • User is shown confirmation message after purchase of products
Coupon.gif Manage Coupons
  • User can view the coupon(s) he currently has
  • User can use the coupon(s) on products he wishes to purchase

Profiles.jpg Manage Profiles
  • User can view his profile and his friend's profiles
  • User can edit his own profile

Wish-List.jpg Manage Wishlist
  • User can view his own wishlist
  • User can view his friend's wishlist
  • User can add products into his wishlist
  • User can share wishlist on Facebook

Campaigns.png Manage Campaigns
  • Marketing Professionals can view Campaigns they have created
  • Marketing Professionals can create Campaigns
  • Marketing Professionals can design Campaigns

Hook.jpg Manage Hooks
  • Marketing Professionals can create hooks
  • Marketing Professionals can design coupon hooks
  • Marketing Professionals can design social messages hooks
  • Marketing Professionals can view hooks available
Insight.jpg Manage Insights
  • Marketing Professionals can choose data source Transaction Records/Campaign data for analysis
  • Marketing Professionals can choose the chart type
  • Marketing Professionals can view graph created by the analysis


Annotate.gif Diagram Annotations
  • Marketing Professionals can now add Annotations to Diagrams

  PROPOSED STORIES *not implemented in project

Drilling-down-into-keywords.jpg Recursive Drilldown
  • Marketing Professionals can drill down/up Charts by clicking on a particular part of the chart
Optimization.png Coupon Optimization
  • Consumers can now see which coupons are best used on which products when they purchase items
Couponstack.jpg Ranking of Campaigns/Coupons/Hooks' Revenues
  • Marketing Professionals can see coupons/hooks popularity in the campaigns and its according revenues