MobiSupermarket is a marketing insights tool that leverages on social media platforms such as Facebook and consumers' "online browsing/purchasing" data. It aims to provide marketing professionals with both micro and macro analysis of their target market so as to develop best-fit strategies with detailed market segmentation.
One of the biggest motivations we have in undertaking this project is the vast amount of learning points and experience it offers. Developing a BI tool will not only enhance our understanding of what marketing professionals look out for when planning strategies but also the insights gained from the drawing on and organization of raw data.
Common terms used in this project
what are campaigns, hooks, coupons, shopping cart functions, graphs, reports, insights, wish list,