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Difference between revisions of "2012T2 Team Chm: Project Definition"

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== Motivation ==
 
== Motivation ==
 
One of the biggest motivations we have in undertaking this project is the vast amount of learning points and experience it offers. Developing a BI tool will not only enhance our understanding of what marketing professionals look out for when planning strategies but also the insights gained from the drawing on and organization of raw data.
 
One of the biggest motivations we have in undertaking this project is the vast amount of learning points and experience it offers. Developing a BI tool will not only enhance our understanding of what marketing professionals look out for when planning strategies but also the insights gained from the drawing on and organization of raw data.
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== Common terms used in this project ==
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what are campaigns, hooks, coupons, shopping cart functions, graphs, reports, insights, wish list,

Revision as of 21:19, 12 October 2012


 Project Definition

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Project Definition

Project Overview

MobiSupermarket is a marketing insights tool that leverages on social media platforms such as Facebook and consumers' "online browsing/purchasing" data. It aims to provide marketing professionals with both micro and macro analysis of their target market so as to develop best-fit strategies with detailed market segmentation.


Motivation

One of the biggest motivations we have in undertaking this project is the vast amount of learning points and experience it offers. Developing a BI tool will not only enhance our understanding of what marketing professionals look out for when planning strategies but also the insights gained from the drawing on and organization of raw data.

Common terms used in this project

what are campaigns, hooks, coupons, shopping cart functions, graphs, reports, insights, wish list,