IS427:AY1314T1 Europe (G1) - Organizations: Munich: Appadia
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Contents
About Appadia
Appadia is a Personal Mobile App Publishing Platform where users consolidate their social media and deliver it as an downloable application that provides personal information and updates about the user. It is targeted at anyone and everyone that uses email and/or social networks, and who would like an easy and intuitive way to obtain information about other people from their mobile.
Founding Team
The team consists of its founder, Manna Justin, and a team of 9.
Brief Timeline
Time | Events |
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Early 2011 |
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Jul 2012 |
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Aug - Nov 2012 | |
11th Nov 2012 |
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3rd Dec 2012 |
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Current Status
Since 2012, they have had not much activity or users. Currently only 4 of the Appadia team actually use the application.
How does Appadia work?
Firstly, the user creates an account using the Appadia website. He/she can then personalize, configure, control the content of the application, and even link their account to other social media. He/she will then publish the content as an application.
Using Appadia, the user can publish personal information such as interests, photos, etc, and link and display a variety of social media accounts in their personal application (Facebook, Twitter, Linkedin[5], Youtube, Flickr, Picasa, Tumblr, Wordpress)
Followers can then download the Appadia application to their iOS, Android and even Windows phone. They can then search for the people they wish to follow and download his/her application to obtain information and updates.[6]
SWOT Analysis
Strengths
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Weaknesses
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Opportunities
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Threats
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QaDIM
How has Appadia applied QaDIM?
Complementary Function through the integration of multiple social media.
How can they further apply QaDIM?
Add a Feature
- Social Media Management tool(s)
- Position Appadia as a one-stop social media application for users.
- Maybe be as ambitious as to aim to make people want to post to their social media channels all through appadia (don’t need multiple logins – just once when you sync it, and even do sign-ups through Appadia)
- Build on being an information source
- Give/recommend corroborative links/information from credible sources (news channels, papers…etc from the internet)
- Activity/Information summary pages:
- For personal/company use -> Be the one-stop portal for all things someone want to know about a specific person/personality/company/organization, be it current or from “beginning – present”.
Proposed Business Strategy
Enhance
- Opportunities from QaDIM
- The strategy is NOT motivated by competition – but more so to define a space where Appadia can thrive in and where users have incentive to use it.
- Customer validation: for the fact that there are so many social media options out there, an application that just consolidates social media is not going to be enough
- Issues of familiarity with the social media interface
- Often people tend to be more active in 1-2 platforms only. (others for select scenario uses)
- Customer validation: for the fact that there are so many social media options out there, an application that just consolidates social media is not going to be enough
Expand
- Expansion into new geographical market
- This requires regionalization or localization of the offerings to match the customer needs of the new markets
- Language (capability to translate it all into another language and offer profiles in other languages)
- Usage habits
- Resources
- Nature of product
- Scalable
- Core team need not move – have 1-2 individuals in the local market to serve as representatives and correspond with partners/firms/clients
- Nature of product
- This requires regionalization or localization of the offerings to match the customer needs of the new markets
- Partnerships
- Visibility
Why Expand to Singapore?
- Social Media Penetration[7][8]: 50%
- Active Social Media use: 74%
- Language: English relatively predominant
- Multiple uses of Social Media
- Information
- Networking campaigns
- Users of multiple Social Media platforms
- 1-3: 19.6% or 691,900 people
- 4-6: 41.3% or 1,457,931 people
- 7-9: 26.1% or 921,356 people
- 10+: 13.0%
Conclusion: A good test bed
Proposed Market Strategy
Additional Information
References
- ↑ https://www.facebook.com/Appadia
- ↑ http://www.youtube.com/watch?v=xGcNYlOSw1Q
- ↑ https://www.appadia.com/videos
- ↑ https://angel.co/appadia
- ↑ http://uk.linkedin.com/company/appadia-inc-
- ↑ https://www.appadia.com/blog/
- ↑ Penetration: Extent to which it has reached consumers, the deeper the penetration/higher the percentage, the higher the volume
- ↑ http://rockpublicity.com/wp-content/uploads/2012/11/2012-RP-SINGAPORE-SOCIAL-MEDIA-STUDY.pdf