Strengths
- Content Concept
- no search, no lists, no fragmentation
- very simple and efficient interface and use
- Mobile optimization
- Usability, easy adoption
- Transferable for tablet
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Weaknesses
- Lack of clear differentiation
- What already exists in the market is quite similar with similar purposes and user-interface
- Adaptable Interface
- If people catch on that their interface and content presentation style is popular, they can easily adopt it (e.g. through a “live tv channel application” or revamp their own interface)
- Subjectivity and outreach
- Difficult to gauge if the concept will appeal in the long
- As people are now used to searching and filtering, how seamless will the concept adoption be
- Users will essentially be transitioning back to the previous concept of TV
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Opportunities
- (Enhance) eCommerce
- Differentiate the service by targeting a specific market
- (Enhance) mCommerce
- Differentiate the service by targeting a specific market
- (Expand) Asian markets - Singapore and India
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Threats
- Mobile video players
- Applications
- Mass-media targets
- Youtube, Vimeo, Pinterest, Instagram
- Cainstream players with high visibility and social media outreach
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