Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Munich: Appadia"

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<br>
 
<br>
 
== About Appadia ==
 
== About Appadia ==
 +
Appadia is a Personal Mobile App Publishing Platform where users consolidate their social media and deliver it as an downloable application that provides personal information and updates about the user. It is targeted at anyone and everyone that uses email and/or social networks, and who would like an easy and intuitive way to obtain information about other people from their mobile.
  
 
=== Founding Team ===
 
=== Founding Team ===
 +
The team consists of its founder, Manna Justin, and a team of 9.
 +
 +
=== Brief Timeline ===
 +
{| class="wikitable"
 +
|-
 +
! style="background: Grey; color: white; text-align: center"| Time
 +
! style="background: Grey; color: white; text-align: center"| Events
 +
|-
 +
| align ="center" | Early 2011
 +
|
 +
* Appadia was conceptualized.
 +
|-
 +
| align ="center" | Jul 2012
 +
|
 +
* Appadia began promotions on social media sites such as Facebook, Twitter, Pinterest and Google+ to increase awareness and garner support for Appadia.
 +
** Joined Twitter on '''10 Jul 2012'''
 +
** Joined Facebook, Pinterest and Google+ on '''23 Jul 2012'''
 +
|-
 +
| align ="center" | Aug - Nov 2012
 +
|
 +
* Released promotional videos on '''30 Aug, 1 Sep''' and '''11 Nov 2012'''
 +
|-
 +
| align ="center" | 11th Nov 2012
 +
|
 +
* Launched Beta platform
 +
|-
 +
| align ="center" | 3rd Dec 2012
 +
|
 +
* Joined Angelist, a platform/community for startups and investors to communicate.
 +
|-
 +
|}
  
 
=== Current Status ===
 
=== Current Status ===
 +
Since 2012, they have had not much activity or users. Currently only 4 of the Appadia team actually use the application.
 +
 +
== How does Appadia work? ==
 +
Firstly, the user creates an account using the Appadia website. He/she can then personalize, configure, control the content of the application, and even link their account to other social media. He/she will then publish the content as an application.
 +
 +
Using Appadia, the user can publish personal information such as interests, photos, etc, and link and display a variety of social media accounts in their personal application (Facebook, Twitter, Linkedin, Youtube, Flickr, Picasa, Tumblr, Wordpress)
 +
 +
Followers can then download the Appadia application to their iOS, Android and even Windows phone. They can then search for the people they wish to follow and download his/her application to obtain information and updates.
  
 
== SWOT Analysis ==
 
== SWOT Analysis ==
Line 21: Line 61:
 
|-
 
|-
 
| '''Strengths'''
 
| '''Strengths'''
−
* Content Concept
+
* User-generated content
−
** no search, no lists, no fragmentation
+
* Leverage on existing networks and platforms
−
** very simple and efficient interface and use
+
** Leverages on user-generated content from existing networks and platforms
−
* Mobile optimization
+
* Simple & intuitive configuration
−
** Usability, easy adoption
+
* Accessibility
−
** Transferable for tablet
+
** Available for iOS, Android and Windows phones
 +
** High accessibility that only requires a smartphone and internet access
 
| '''Weaknesses'''
 
| '''Weaknesses'''
−
* Lack of clear differentiation
+
* Privacy issues
−
** What already exists in the market is quite similar with similar purposes and user-interface
+
** Questionable security
−
* Adaptable Interface
+
** Application is open to the public, user does not have control over who is allowed to download their application
−
** If people catch on that their interface and content presentation style is popular, they can easily adopt it (e.g. through a “live tv channel application” or revamp  their own interface)
+
** User is not able to configure what is available to view to certain groups
−
* Subjectivity and outreach
+
* Limited configuration
−
** Difficult to gauge if the concept will appeal in the long
+
** Basic show and hide, disable and enable settings
−
** As people are now used to searching and filtering, how seamless will the concept adoption be
+
** Settings applies to all viewers
−
** Users will essentially be transitioning back to the previous concept of TV
+
*** User is not able to configure what is available for view to certain groups
 +
* Weak online presence/identity
 +
** An application that is focused on the integration of social media should have a strong outreach, but Appadia does not take advantage of social media to gain a following
 +
*** Founder and teams do not maintain active online presence
 +
**** Less than 50 tweets and 200 followers on Twitter; last activity was in 2012
 +
**** Latest activities and discussions on Facebook took place in 2012
 +
**** Number of posts and followers on Pinterest number in the single digits; a third of followers are their own team members
 +
**** Number of followers on Google+ number in the single digits; last activity was in 2012
 +
** Few Users
 +
*** Not enough reviews from iPhone users to give it a rating on the App store
 +
*** Only 6 reviews on Android
 +
**** All 6 reviews are rated 5 stars, which does not seem likely
 +
*** No reviews on Windows Phone
 +
 
 +
* One-way channel
 +
** People are used to interaction in social media
 +
** Viewers who download the user's personal application are not able to interact with the user and vice versa
 
|-
 
|-
 
| '''Opportunities'''
 
| '''Opportunities'''
−
* (Enhance) eCommerce
+
* Increase online presence
−
** Differentiate the service by targeting a specific market
+
* (Enhance) Additional interactive features
−
* (Enhance) mCommerce
+
** Introduce features that increase interactivity between user
−
** Differentiate the service by targeting a specific market
+
* (Expand) Venture into new markets
−
* (Expand) Asian markets - Singapore and India
+
** Find adopters that have an incentive to use their application
 
| '''Threats'''
 
| '''Threats'''
−
* Mobile video players
+
* Social media platforms
−
* Applications
+
* Increased functions
−
** [http://www.frequency.com/ Frequency (mobile TV)]<ref>http://www.frequency.com/video/vidcurl-personalise-your-entertainment/78700694/-/5-123040</ref>
+
** Social media platforms are constantly adding functions and integrating more features into the platform itself
−
* Mass-media targets
+
* Phone software
−
** Youtube, Vimeo, Pinterest, Instagram
+
** Some phones have widgets that integrate social media
−
** Cainstream players with high visibility and social media outreach
 
 
|-
 
|-
 
|}
 
|}
  
 +
== QaDIM ==
 +
 +
=== How has Appadia applied QaDIM? ===
 +
'''Complementary Function''' through the integration of
 +
multiple social media.
  
−
== Competitor Analysis ==
+
=== How can they further apply QaDIM? ===
 +
'''Add a Feature'''
 +
* Social Media Management tool(s)
 +
** Position Appadia as a one-stop social media application for users.
 +
** Maybe be as ambitious as to aim to make people want to post to their social media channels all through appadia (don’t need multiple logins – just once when you sync it, and even do sign-ups through Appadia)
 +
* Build on being an information source
 +
** Give/recommend corroborative links/information from credible sources (news channels, papers…etc from the internet)
 +
* Activity/Information summary pages:
 +
** For personal/company use -> Be the one-stop portal for all things someone want to know about a specific person/personality/company/organization, be it current or from “beginning – present”.
  
 
== Proposed Business Strategy ==
 
== Proposed Business Strategy ==
−
=== Why Expand to Asia? ===
 
  
 +
'''Enhance'''
 +
* Opportunities from QaDIM
 +
* The strategy is NOT motivated by competition – but more so to define a space where Appadia can thrive in and where users have incentive to use it.
 +
** Customer validation: for the fact that there are so many social media options out there, an application that just consolidates social media is not going to be enough
 +
*** Issues of familiarity with the social media interface
 +
*** Often people tend to be more active in 1-2 platforms only. (others for select scenario uses)
 +
 +
'''Expand'''
 +
* Expansion into new geographical market
 +
** This requires regionalization or localization of the offerings to match the customer needs of the new markets
 +
*** Language (capability to translate it all into another language and offer profiles in other languages)
 +
*** Usage habits
 +
Resources: nature of product (scalable, core team need not move – have 1-2 individuals in the local market to serve as representatives and correspond with partners/firms/clients
 +
 +
Strategy audit
 +
Strategic selection of core business portfolio and capability
 +
Core business strategies
 +
Organizational change
  
−
=== Business Strategy ===
 
  
  

Revision as of 17:53, 31 October 2013

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Appadia-Logo.png


About Appadia

Appadia is a Personal Mobile App Publishing Platform where users consolidate their social media and deliver it as an downloable application that provides personal information and updates about the user. It is targeted at anyone and everyone that uses email and/or social networks, and who would like an easy and intuitive way to obtain information about other people from their mobile.

Founding Team

The team consists of its founder, Manna Justin, and a team of 9.

Brief Timeline

Time Events
Early 2011
  • Appadia was conceptualized.
Jul 2012
  • Appadia began promotions on social media sites such as Facebook, Twitter, Pinterest and Google+ to increase awareness and garner support for Appadia.
    • Joined Twitter on 10 Jul 2012
    • Joined Facebook, Pinterest and Google+ on 23 Jul 2012
Aug - Nov 2012
  • Released promotional videos on 30 Aug, 1 Sep and 11 Nov 2012
11th Nov 2012
  • Launched Beta platform
3rd Dec 2012
  • Joined Angelist, a platform/community for startups and investors to communicate.

Current Status

Since 2012, they have had not much activity or users. Currently only 4 of the Appadia team actually use the application.

How does Appadia work?

Firstly, the user creates an account using the Appadia website. He/she can then personalize, configure, control the content of the application, and even link their account to other social media. He/she will then publish the content as an application.

Using Appadia, the user can publish personal information such as interests, photos, etc, and link and display a variety of social media accounts in their personal application (Facebook, Twitter, Linkedin, Youtube, Flickr, Picasa, Tumblr, Wordpress)

Followers can then download the Appadia application to their iOS, Android and even Windows phone. They can then search for the people they wish to follow and download his/her application to obtain information and updates.

SWOT Analysis

Strengths
  • User-generated content
  • Leverage on existing networks and platforms
    • Leverages on user-generated content from existing networks and platforms
  • Simple & intuitive configuration
  • Accessibility
    • Available for iOS, Android and Windows phones
    • High accessibility that only requires a smartphone and internet access
 Weaknesses
  • Privacy issues
    • Questionable security
    • Application is open to the public, user does not have control over who is allowed to download their application
    • User is not able to configure what is available to view to certain groups
  • Limited configuration
    • Basic show and hide, disable and enable settings
    • Settings applies to all viewers
      • User is not able to configure what is available for view to certain groups
  • Weak online presence/identity
    • An application that is focused on the integration of social media should have a strong outreach, but Appadia does not take advantage of social media to gain a following
      • Founder and teams do not maintain active online presence
        • Less than 50 tweets and 200 followers on Twitter; last activity was in 2012
        • Latest activities and discussions on Facebook took place in 2012
        • Number of posts and followers on Pinterest number in the single digits; a third of followers are their own team members
        • Number of followers on Google+ number in the single digits; last activity was in 2012
    • Few Users
      • Not enough reviews from iPhone users to give it a rating on the App store
      • Only 6 reviews on Android
        • All 6 reviews are rated 5 stars, which does not seem likely
      • No reviews on Windows Phone
  • One-way channel
    • People are used to interaction in social media
    • Viewers who download the user's personal application are not able to interact with the user and vice versa
Opportunities
  • Increase online presence
  • (Enhance) Additional interactive features
    • Introduce features that increase interactivity between user
  • (Expand) Venture into new markets
    • Find adopters that have an incentive to use their application
 Threats
  • Social media platforms
  • Increased functions
    • Social media platforms are constantly adding functions and integrating more features into the platform itself
  • Phone software
    • Some phones have widgets that integrate social media

QaDIM

How has Appadia applied QaDIM?

Complementary Function through the integration of multiple social media.

How can they further apply QaDIM?

Add a Feature

  • Social Media Management tool(s)
    • Position Appadia as a one-stop social media application for users.
    • Maybe be as ambitious as to aim to make people want to post to their social media channels all through appadia (don’t need multiple logins – just once when you sync it, and even do sign-ups through Appadia)
  • Build on being an information source
    • Give/recommend corroborative links/information from credible sources (news channels, papers…etc from the internet)
  • Activity/Information summary pages:
    • For personal/company use -> Be the one-stop portal for all things someone want to know about a specific person/personality/company/organization, be it current or from “beginning – present”.

Proposed Business Strategy

Enhance

  • Opportunities from QaDIM
  • The strategy is NOT motivated by competition – but more so to define a space where Appadia can thrive in and where users have incentive to use it.
    • Customer validation: for the fact that there are so many social media options out there, an application that just consolidates social media is not going to be enough
      • Issues of familiarity with the social media interface
      • Often people tend to be more active in 1-2 platforms only. (others for select scenario uses)

Expand

  • Expansion into new geographical market
    • This requires regionalization or localization of the offerings to match the customer needs of the new markets
      • Language (capability to translate it all into another language and offer profiles in other languages)
      • Usage habits

Resources: nature of product (scalable, core team need not move – have 1-2 individuals in the local market to serve as representatives and correspond with partners/firms/clients

Strategy audit Strategic selection of core business portfolio and capability Core business strategies Organizational change


Asia Expansion

Proposed Market Strategy

Additional Information

References

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