1415T2g1 South Korea/Project Teams/Team 5/Companies/TextAt
IS427: Technopreneurship Study Mission South korea
| About Us | Our Companies | Our Reflection |
| Date | Action |
|---|---|
| 06 Feb 2015 | Emailed CEO |
| 21 Feb 2015 | CEO Replied stating he is interested in knowing more |
Scatter Lab Inc.
| About Scatter Lab |
Scatter Lab Inc. was founded in 2011 by CEO Kim Jongyoun. The company's focus is to make sense of Chat Data from our messaging applications. Since it was founded, Scatter Lab had garnered investments from Korea Venture Investment Corp. Till date, the company had launched 2 mobile applications. Both of which is aimed at making sense of text data to improve romantic relationships.
Scatter Lab is gradually expanding towards Japan and have plans to expand to US and China in the future.
| Scatter Lab's products/services |
TEXTAT
Launched in 2013, TEXTAT is a mobile application that makes use of Chat Data from KakaoTalk and Line. Users answer a few background questions and then upload a thread of messages into the TEXTAT system to find out if they can add “benefits” to their friend-status.
The team behind this app analyzed 1.2 billion text messages (including stickers and emoticons) and are confident that their system can accurately predict the emotional patterns underlying the conversation.
Ginger
Ginger, recently launched in 2015, is the latest application Scatter Lab has to offer. If you have used Google Now or know what it is, Ginger is basically the relationship version of it. Except that it is yet another mobile application.
Ginger does real-time analysis using chat data from Between. Users log in with their Between ID and Ginger will start analysing your chat data. It starts recording metadata (e.g. keywords, location, topics, reply time, message length, etc.) and creates cards based on the metadata. At the end, Ginger pushes the cards to the users.
| The Founder: Mr Kim Jongyoun |
Mr Kim graduated from Yonsei University in 2011 with an MBA. It was during College that he became interested in chat data. Long story short, he wanted to know how a particular girl felt about him and he felt that he could utilise the text data to pick up signals in a more scientific manner. By the time this project of his manage to attract a government grant, he had to decide between a conglomerate job and the startup. The project garnered support within KakaoTalk and what was a pet project gradually grew towards the formation of Scatter Lab's first product, TEXTAT.
| Mission & Vision |
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| Learning Points |
References
TechinAsia: 19 of the hottest South Korean startups came to Tokyo looking for business partners – here’s our top five favorites
beSUCCESS: Korea’s Changing Landscape for Entrepreneurs
The Huffington Post: Gimme The Green Light! Sseomnam sseomnyeo katok analysis 'text at' Kim Jong-yun interview
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