1415T2g1 South Korea/Participant Information/Peh Zu Cheng

About Zu Cheng

[[|200px|thumb|left]] SMU email: zucheng.peh.2012@sis.smu.edusg
Facebook: Zu Cheng
Academic Year: 3
Degree: Bachelor of Science (Information Systems Management)
2nd Major: Finance
Interests: Travelling, EDM, Road Cycling, Gaming, Movies, FOOOOOD
Past Co-Curricular Involvements: Public Relations Director of 10th Management Committee, Events Director of GLOW Bash 2013, Sales Director for SMU CHALLENGE 2013, Member for SMUX & Stereometa

Why TSM South Korea?

• What motivates you to join TSM?

Having interned at Singtel- one of the largest ICT firms in the Asia- I realised that MNCs are laden with process bottlenecks and inefficiencies, simply due to their vast size. This is often overlooked and the problem is left unaddressed as the company still reaps a significant profit even without solving these problems. These issues are often nonexistent in SMEs and startups though, as for these smaller firms, being efficient and working at optimal productivity is essential to ensure survival.

As someone who is highly interested in IT consulting (specifically, IT strategy and business process restructuring), I'm really keen on learning about business processes and organisational structures in place in start-ups that allow them to function effectively. As such, I believe that TSM will grant me the opportunity to observe and learn a great deal from actual startups and real-world exposure rather than through theories we learn in classrooms.

• Why pick South Korea?

Recently Forbes (http://www.forbes.com/sites/alanmcglade/2014/02/06/why-south-korea-will-be-the-next-global-hub-for-tech-startups/) - stated that South Korea will be the next global hub for tech startups. South Korea has become the world leader in patent activity, and information and communication technology, and it is famous for its high penetration rates of broadband and 3G phone use. As one of the four Asian Tigers (of which Singapore is one too), i believe that South Korea is a good country to compare to for Singapore,

Internship Opportunities

• What types of internship opportunities interest you?

- IT strategy
- Business process restructuring
- Financial Tech

• Any ideal firms (based in South Korea) that you wish to join?
  

EnKINO

Starting a business

• What types of business interest you?

- Social media & Advertising
- Consulting
- Financial Technology

• What plan do you have in starting a business?

I'm hoping to start a business before I graduate, to leverage on the multiple platforms available in school, such as IIE's incubator, and the multiple grants available to students. I'm currently enrolled in Prof Desai's IT-Business Innovation course, and I intend to make use of the skills acquired from this course in starting my business.

Past Experiences

• Describe your past experience (entrepreneurship, or works in start ups etc