1415T2g1 South Korea/Participant Information/Soh Seng Chian
Contents
About Kenneth
SMU email: scsoh.2012@sis.smu.edu.sg
Facebook: Kenneth Soh
Academic Year: 3
Degree: Information Systems Management
2nd Major: Technopreneurship
Why TSM South Korea?
What motivates you to join TSM? I have always wanted to start my own business, yet I know that I am not the innovative kind that can always pull ideas out from a hat. Therefore, I see going overseas and looking at how many businesses operate in other countries as an opportunity to be able to find ideas and inspiration that could potentially be brought back into Singapore and be developed here.
Furthermore, I have always enjoyed traveling, yet in tour groups, you never really get the opportunity to look at anything more other than tourist attractions. I would love to have the opportunity to be able to talk to people and businesses and to figure out the how they live their lives there, and see what I can do back at home with my newfound experiences.
- Why pick South Korea?
To be perfectly honest, I have never been a fan of Korea. The K Wave has never really impacted my family and I. What I do appreciate, is how the Korean companies actually managed to do what other companies from other countries failed to do - to ride on the K wave. A few years prior to the K wave, it was the Japanese wave and at that point in time, Japanese companies still did not ride the waves well in advertising their products.
With the emergence of the K wave, companies like Samsung and LG really made use of the popularity of these Korean celebrities and ride on their popularity to push their products into the rest of the world. I really admired their ability to react quickly to these "tidal" cultural changes. I would thus, love to have the opportunity to look at these companies and understand how they actually work, in terms of their innovative marketing strategies as well as technological innovations.
Internship Opportunities
- What types of internship opportunities interest you? Photography companies
- Any ideal firms (based in South Korea) that you wishes to join? Startups with the right culture
Starting a business
- What types of business interest you? Technology based
- What plan do you have in starting a business? (list existing business)
Past Experiences
- Describe your past experience (entrepreneurship, or works in start ups etc
"Premier e-Business Cases from Asia", by Jae Kyu LEE, Benjamin GAN Kok Siew, Vijay SETHI, Pearson Prentice Hall, Singapore, 2007, pages 446, ISBN 978-981-06-7690-2.
SMU Library course reserves.
This book have many cases on South Korean companies.
