IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Zeticon
Revision as of 22:36, 31 October 2013 by Gaurangt.2013 (talk | contribs)
Home | Course Information | Participants | Cities | Startups |
---|
Contents
About Zeticon
Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
Founder
Enprove was founded by Bruno Van Den Bossche[1].
Business Model
Zeticon offers 2 main products of varied options:
- Mediahaven Pro
- Subscription model
- Mediahaven Studio
- Installation fees
- Licensing
Innovation & Technology
Value Proposition (Pro)
- Easily manage large number of digital assets at a fraction of costs
- Benefits of cloud
- No upfront infrastructure costs
- No IT support costs
- Easily scalable
- Reliable
- Allow businesses to focus on business solely
Value Proposition (Studio)
- Easily manage large number of digital assets
- Benefits of private cloud
- Scalable
- Reliable
- Allow businesses to focus on business
- Customisability
- Increased data privacy
Marketing Strategy
- Target Market
- (Pro) SMEs, public entities
- (Studio) Broadcasters, content creators
- Promotion
- Brochure
- Promotional video
- Participations in conventions & exhibitions
Products
- Software as a Service (SaaS)
- Application & data is hosted by Zeticon
- Updates & maintenance managed by Zeticon
- Client accesses through the Internet
- No installation/set up needed
- Private cloud SaaS
- Application & data is hosted by client
- Updates & maintenance managed by client
- Client accesses through the Internet or Intranet
- Customisable
- Allows integration with existing systems
- Analytics
- Plugin engine
- Search across large volume of unstructured data
- Faceted Search
- Natural Language Processing
SWOT
Business Expansion Strategy
Enhance
- Introduce novice-friendly flavour
- Simplified interface
- Reduced functionality, limited storage
- Free
- Capture market share of amateur content creators
- Convert them to paying users when their needs grow
Expand
- Target emerging market without entrenched competitors
- Reach untapped consumers
- Easier entry without data migration hassles
Asia Entry Strategy
Why Asia?
- Wide recognition of cloud computing
- Prevalence of cost-cutting measures
- Hi-speed Internet infrastructures in place
Where?
- Indonesia
- The next big thing in digital media
- Large number of upcoming content creators
- Green field opportunities
How to enter?
- Partnerships with emerging cloud providers
- Cloud computing is still taking off in Indonesia
- Slow user adoption
- Lack of knowledge of cloud business model
- Zeticon can help demonstrate the value
- Cloud computing is still taking off in Indonesia
- Indonesian Cloud
- Cloud provider
- Currently resells collaboration, ERP and finance SaaS
- Has a slew of clients in the content creation sectors
- Zeticon can resell their software under Indonesian Cloud
Adaptation required
- Focus on private SaaS segment
- “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
- “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”