2324T2 Silicon Valley/Participant Information/Gabriel Alexander Wong Jun Yi

Gabriel Alexander Wong Jun Yi

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SMU email: gabrielwong.2021@scis.smu.edu.sg
Linkedin: https://www.linkedin.com/in/gabriel-wong-jy/
Academic Year: Year 3 (2023/24)
Degree: BSc Information Systems (Major in Digitalisation and Cloud Solutions)

Why Virtual TSM?

• What motivates you to join TSM?

I hear from my seniors of the companies visited and the fun

• Where would you like to visit?

Silicon Valley: Google, Meta, Netflix

Starting a business

• What types of business interest you?

I have a soft spot for ventures that promote inclusivity and level the playing field. As mentioned, my startup PopuLahh was founded with the mission to democratize influencer marketing, making it accessible not just to industry giants but also to smaller businesses. We aim to empower businesses of all sizes through our innovative platform. This experience has given me a keen interest in businesses that prioritize accessibility in their operations.

Also, my internship experiences at start-ups thus far, especially at InsightOut where I am involved in developing the company's AdTech solution, have solidified my interest in businesses that harness data and technology to drive marketing solutions. I find it intriguing how data-driven insights can revolutionize marketing strategies and decision-making processes.

• What plans do you have in starting a business?

I'm actively preparing for the relaunch of PopuLahh by gaining valuable experience through internships in both the technology and consultancy sectors. These internships have provided me with a well-rounded skill set, including technical expertise and a deep understanding of business operations which will be invaluable when we kickstart PopuLahh once again.

Past Experiences (optional)

Startup:

• PopuLahh: On a mission to democratize influencer marketing by making it accessible not just to industry giants, but also to smaller businesses. An innovative platform empowers businesses of all sizes to harness the power of influencer promotion, leveling the playing field in the world of marketing. Started in January 2021 and on a current hiatus due to university commitment, but me and my 2 Co-Founders are aiming on resuming it later this year. And yes, the name of the company is a play on the word "Popular" :D
  

Start-up Scene Involvement:

• SMU Eagles PAK Challenge 2022: Semi-Finalists
  
• SMU Real Business, Synergy Night 2022 (Entrepreneurship Networking Event): Co-Lead for SMU Real Business's first networking night in 2 years. Reached out and invited C-suite speakers from start-up unicorns: Atome, Flash Coffee, GaiGai, Workato
  

Internships:

• InsightOut (MarTech Start-up) - Role: Software Engineer Intern: Sep '23 - Present
  
• Accenture (Consultancy) - Role: Business Analyst Intern: Dec '22 - May '23
  
• Moto Square (Transportation Start-up) - Role: Frontend Developer Intern: Feb '22 - Apr '22
  

CCA:

• SMU Students' Association (SMUSA) (Academic and Welfare Secretary: Jan '23 - Present)
  
• Growth-X Consulting (Associate: Sep '22 - Present, Internal Sub-Committee Member: Apr '23 - Present)
  
• SMU Real Business - Entrepreneurship Club (Events Director: Jan '22 - Dec '22)
  

Events:

• The Mentoring Circle, Odyssey 2024 (Professional Relations Director: Sep '23 - Present)
  
• The Mentoring Circle, Odyssey 2023 (Partnerships Deputy Director: Sep '22 - Aug' 23)
  
• SMU Patron's Day 2023 (Partnerships Director: Jun '22 - Jan '23)
  
• SICS Purple Outreach 2022 (Vice-Chairperson: Mar '22 - Aug '22)