IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Zeticon

About Zeticon

Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.

Founder

Enprove was founded by Bruno Van Den Bossche[1].

Business Model

Zeticon offers 2 main products of varied options:

• Mediahaven Pro

Subscription model

• Mediahaven Studio

1. Installation fees
2. Licensing

Innovation & Technology

Value Proposition (Pro)

• Easily manage large number of digital assets at a fraction of costs
• Benefits of cloud

1. No upfront infrastructure costs
2. No IT support costs
3. Easily scalable
4. Reliable
5. Allow businesses to focus on business solely

Value Proposition (Studio)

• Easily manage large number of digital assets
• Benefits of private cloud

1. Scalable
2. Reliable
3. Allow businesses to focus on business
4. Customisability
5. Increased data privacy

Marketing Strategy

• Target Market

1. (Pro) SMEs, public entities
2. (Studio) Broadcasters, content creators

• Promotion

1. Brochure
2. Promotional video
3. Participations in conventions & exhibitions

Products

• Software as a Service (SaaS)

1. Application & data is hosted by Zeticon
2. Updates & maintenance managed by Zeticon
3. Client accesses through the Internet
4. No installation/set up needed

• Private cloud SaaS

1. Application & data is hosted by client
2. Updates & maintenance managed by client
3. Client accesses through the Internet or Intranet
4. Customisable
5. Allows integration with existing systems

• Analytics

1. Plugin engine
2. Search across large volume of unstructured data

• Faceted Search
• Natural Language Processing

SWOT

Business Expansion Strategy

Enhance

• Introduce novice-friendly flavour
  • Simplified interface
  • Reduced functionality, limited storage
  • Free
  • Capture market share of amateur content creators
  • Convert them to paying users when their needs grow

Expand

• Target emerging market without entrenched competitors
• Reach untapped consumers
• Easier entry without data migration hassles

Asia Entry Strategy

Why Asia?

• Wide recognition of cloud computing
• Prevalence of cost-cutting measures
• Hi-speed Internet infrastructures in place

Where?

• Indonesia
  • The next big thing in digital media
  • Large number of upcoming content creators
  • Green field opportunities

How to enter?

• Partnerships with emerging cloud providers
  • Cloud computing is still taking off in Indonesia
    • Slow user adoption
    • Lack of knowledge of cloud business model
  • Zeticon can help demonstrate the value

• Indonesian Cloud
  • Cloud provider
  • Currently resells collaboration, ERP and finance SaaS
  • Has a slew of clients in the content creation sectors
  • Zeticon can resell their software under Indonesian Cloud

Adaptation required

• Focus on private SaaS segment
  • “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
  • “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”