IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Graphine

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Additional Information

• Why not China?

Although it is a very big and lucrative market, things may not be as smooth for a company looking to go in due to a “Game console ban”. While people still sell game consoles, no outright marketing is allowed, which thus hinders outreach to some extent. In addition, there will be competition from many local developers that solely target the local market and have a much better understanding of the ecosystem which further leads to there being an unlikely incentive for collaboration with others. Other consideration also include the nature of the industry, where games have a short lifecycle and keep rotating, thus the potential staying power of a foreign company is significantly reduced due to oversaturation of the market - the sheer volume of “the next big hit” hopefuls.

References

• Game Development in SEA:

- http://www.gamasutra.com/view/feature/2285/exploring_game_development_in_.php