IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Twikit

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The Company

• Belgian based start-up, founded in 2012
• Specialized in 3D printing, online and 3D creation
• “Rethink tweaking and making”
• Allows customers to personalize products
• Simplicity of ordering process – can start with the design tools on the homepage

“We see ourselves as an exponent of the ‘maker’ era with a strong consumer oriented point of view. We want people to tweak and build products in the easiest way possible. Everybody can tweak and customize designs using our intuitive configurator. We see ourselves as an exponent of the ‘maker’ era with a strong consumer oriented point of view. We want people to tweak and build products in the easiest way possible. Everybody can tweak and customize designs using our intuitive configurator.’’ - Martijn Joris

Products/Services

• Focus on online sales of medals, trophies and flowers

SWOT Analysis

Strength:

• Simplicity of the ordering process
• Personalization
• Strong recognition
• Acquisition of tech know-hows

Weakness:

• Limited materials available
• Limited designs options

Opportunities:

• Expand: Asia – Singapore, targeting polytechnics, design schools and trendy individuals (Aged between 21 and 35)
• QaDIM: Add a feature (3-5 fonts)

Threats:

• Competition in Europe and Asia
• Europe: Sculpteo, Freshfiber
• Singapore: 3D Printers, 3D Matters

Industry Analysis

• 3D printing technology is worth US$4 billion globally and it is set to grow by about 20 per cent in the next 10 years (CNA, 2013)
• Worldwide market for 3D printing is thus expected to double by more than $6 billion by 2019 (Nowak, Corporate Knights Magazine, 2013)

Competitor Analysis: Singapore

Presentation Slides

You can download our Twikit Company Presentation Slides here.