IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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Giroptic-Logo.png


About Giroptic

Founding Team

Technology

Business Model

Collaborations& Activities

SWOT Analysis

Strengths

  • (Product) Convenient

- No need for multple cameras or angles
- Compact and functional, portable

  • Caters to different customer needs

- Variances in products and services (packages)
- Venturing into a B2B2C model to reach consumer-end products

  • Comprehensive & usable software

- Virtual Tour Suite needs little technical skill, expertise or experience to use

  • Product outreach

- Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
- Collaborations: Mobile app test concept for real estate: The Picket Fence


Weaknesses

  • Need internet connection to utilize software

- Widget, software doesn't run locally, no offline mode

  • B2B2C preposition still in transition

- Still transitioning, lackluster in adoption


Opportunities

  • (Enhance): Offline version
  • (Expand): Online mediums

- The Living Channel (TLC), virutaltourist,com

  • (Expand): Conservation projects

- Government & community projects: archaeological monuments/sites, heritage buildings/sites


Threats

- Also offers software for virtual tours, panoramic views and creations

- Potential competitors with mass market outreach

Proposed Business Strategy

Why Expand to Asia?

  • Growing tourism industry

- Record highs in terms of arrivals in 2012, Approximately 89 million people coming to Southeast Asia alone (source)

  • Increasing international arrivals

- Strong performance year on year, double digit growth expected in most parts of Asia

  • Bustling tourism within Asia

- Many people traveling within the region, huge potential and outreach

  • Interest in Asian real estate

- Increase in investor appetite for asian real estate: some US $112 mil invested in 2013 so far

  • Foreign investments

- E.g Blackstone, a global investment giant is looking to increase its real estate portfolio in asia (source)

  • Technology space

- Acceptability

  • Testbed for new B2B2C business model
  • Transferable clientele
  • Potential clients

Business Strategy

  • (Expand): Online mediums

- TLC (who has Singapore as a hub in Asia) - virtualtourist.com (has some functions similar to what is available on tripadvisor, but focuses on user-generated content, photos and videos of places

  • Expand): Conservation efforts in Asia:

- Monuments, sites, history

  • Potential clients:

- B2B2C approach

Why go into Singapore?

  • Tourism Hub – high arrivals volume (14.4milion)
  • Established regional hub

Proposed Market Strategy

Key Learning Points

References

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