IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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SWOT Analysis

Strengths

* (Product) Convenient * Caters to different customer needs * Comprehensive & usable software * Product outreach

Weaknesses

* Need internet connection to utilize software * B2B2C preposition still in transition

Opportunities

* (Enhance): Offline version * (Expand): Online mediums * (Expand): Conservation projects * Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics * Similar products: GoPro * B2C market players: Bubblescope * Other imaging technology offerings: redsea, 360vr