1819T2 Hong Kong/Reflection/Day4

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Day 4
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Day 2

Day 3

Reflections
Student Name Cognizant Klook Cordex Intelligence
Ayesha Aziz ALKAFF c b a
Bernadine LYE Su Hui c b a
CHANG Jia Li c b a
Chantalle NG We were privileged to visit a large cooperation such as Cognizant today. 3 speakers all gave different insights into the industry and it provided an idea of how the company is like, as well as working scene in Hong Kong. The company I had most fun in. It is a young company that is creative and energetic. The employees work It was interesting to see a small start-up with so many initiatives.
Cheryl KOH Zhi Ying c b a
Debbie LEE Shan Ying Offering services to local clients with local expertise, clients appreciate the fact that these people know what they want because of cultural similarities. Current trends aredigital engineering, enterprise architechture, cybersecurity and domain consulting. To gain success B2b build relationship, B2C is to find out what consumers want. Important to find out local insights on the market How to know correct direction your company is moving into is difficult, so first see how much profits you earn and feedback from the public. Tech exhibitions are good to find out how the market is doing
Derrick LEE Ming Yang c b a
Gary CHUA Rongjie Expose yourself to different countries and understand their way of business. Utilise localisation to gain trust with HK customers. Focus on a lower profit margin first to gain customers. Once you gain traction, ensure a seamless end to end experience which is vital for the travel industry. Manage cash flow, hardware depreciates. Trust is important in the market. Know your customers and reward your employees
GOH Jin Qiang c b a
Gwendolyn GOH Wen Hui Cognizant is a world leading professional services company, transforming client’s business, operating and technology models for the digital era. They operate through 3 channels, digital business,l (how tech is usually used as an enabler/experience), digital operations (automating services), digital systems and technology (building the infrastructure). Focus areas of the future: digital engineering, cyber security, cloud, UIUX. “I am younger than yesterday”. “To be credible, you have to be good looking” “I like to go out and do things, to see and learn new thing Every day” Klook brings travel products, other than the traditional hotels and flights, to the platform. Since it’s a startup, people have more flexibility in shaping the culture of the company, as well as how things work. Identified the gap in supply within the travel industry and found out that there are very few providers offering travel products relating to in destination activities. Cordex is the pioneer of AR/VR Technology in Hong Kong. Although the product can be quite costly, the company focuses on its quality in order to justify its prices and relies on word of mouth for its marketing. Started off taking a year creating a product, but as the team grew it takes about 2-3 months to create a new product.


Student Name Cognizant Klook Cordex Intelligence
HO Wei Hong Marketing is more than just making brochures. You have to go out and actually touch and feel the market. The travel and tourism industry may seems cluttered but if you break down by their sub industry, you can identify gaps such as for Klook. Aim for a win-win situation, create wins for all your employees
HOW Zhiteng c b a
LIM Yi Bin Customers come first and credibility is what will carry the company's name far Know your competitive edge and keep pushing the lead. Being at the cutting edge of technology costs financial strain but allows for refinements of product, a balance is required.
Mathilda NG At cognizant you are the CEO of your own career. The experience at Klook was very informative and they were able to tap onto a huge potential market for travelers who want a unique experience. Their huge expertise in AR, VR and MR has allowed them to expand into many industries and remain sustainable.
Mohammad Hazmie Bin JAAFAR c b a
Muhammad Hafizuddin Bin ABD RAHIN c b a
ONG Li Ting If machines do everything, what is left for us?”. Cognizant taught me to be focus on areas of the future & technology is about creating jobs. Innovation is the key. During the Q&A session I asked the speaker who has been working at Cognizant for more than 10 years, why would he want to join a IT company even though IT was not as popular back then. He said because IT is promising and it will continue to be. That was quite a comforting statement as today, some might feel that IT is being too saturated/“crowded”. At Klook, value proposition to consumers is their top priority. I learnt that it is essential to craft a compelling value to distinctively differentiate Klook with its competitors. Klook captures the lifetime value of their customers through promoting attractive promotional initiatives. The company did a good job in its marketing efforts and that is what made them a billion dollar company today. The AR and VR applications made by Cordex Intelligence were really cool. It is amazing how a concept can be recycled into many variety of products. I was amazed with the company rapid prototyping and fast processes. The speaker also mentioned that requirement gathering stage is the most important, we have to brush up our people skills and know how translate IT terms into business terms to ensure effective communication.
ONG Lin Sheng Cognizant was great, the staff shared about their different streams, digital business, digital systems and digital operations. Their brownie was great too! Indeed a unicorn startup, I was amazed by the company's hospitality and their presentation, generating 183billion is such a short time! Will be applying to Klook when I graduate next year Great example of AR and VR, interesting demo and explanation of their business plans and strategy
ONG Yan Kai c b a
Shaun John CHEETHAM c b a
Student Name Cognizant Klook Cordex Intelligence
SIM Li Jin c b a
Stanley LIN Weijie c b a
SZE Shao Tang c b a
TAY Wei Xuan c b a
TEO Wei Shen There were many learning points from our visit, but they gave a good advice - that "we can be the CEO of our career." I like this quote from a slide - "Build. Disrupt. Repeat." It reflects the new way of thinking among our generation. Quite surprisingly, I found out that rental was not much of an issue despite them having moved for the 3rd time.
TIONG Nai Shi c b a
YONG Fu Xiang Talk to others to improve and enhance on communication and social skills. Find a job that gives ownership that results in satisfaction. Make promise delivery to establish credibility. Attitude and values matters. It's crucial to define the objective before planning for digital transformation. Localise experience is key when out reaching to foreign market. Throughout the years, there's a shift in traveller booking nature. Booking is now driven by events and activities. People and employee are your assets. Be nice to them.
YUEN Chui Shan True meaning of marketing: go out and touch and feel how to market a company to potential clients, instead of printing brochures to organizing events for the company. Klook has one of the largest database reviews of almost 5 million and 61% of the consumers book their in-destination activities while they are in the destination. Cordex strives to provide digitized products through AR/VR to deliver high quality content in the shortest time.