1819T2 Hong Kong/Participant Information/Koh Zhi Ying Cheryl
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About Cheryl
SMU email: cheryl.koh.2015@business.smu.edu.sg
Facebook: Cheryl Koh
Academic Year: 4
Degree: Business (Marketing Major)
Random Fact: Watches Pokemon Showdown videos to fall asleep sometimes
Applying for Subsidy?: No
Why TSM Hong Kong?
- What motivates you to join TSM?
Having not gone on exchange, I wanted to enrol in a Study Mission pertaining to a topic that interests me. Entrepreneurship and Small Medium Enterprises have always been an area of my interest, as I personally enjoy seeing how companies on a scale up their businesses and overcome major roadblocks to starting a business, i.e. gaining awareness on a limited budget, securing talent, etc. Additionally, several of my friends had previously participated in TSM Silicon Valley and thoroughly enjoyed the module experience. As such, with an interest in the startup scene and further affirmation from friends, I decided to apply for TSM Hong Kong!
- Why pick Hong Kong?
On the surface, Hong Kong is much like Singapore. Dense population, competitive workforce, high standards of living, and land scarce. Would be an interesting comparison to see how the business-centred policies in Hong Kong shape the nature of their companies and their degree of innovation, as opposed to that in Singapore.
Starting a business
- What types of business interest you?
Media and technology based businesses that aim to create awareness for underrated businesses, or create easier access to resources.
- What plan do you have in starting a business?
While there's nothing concrete as of yet, I've recently applied for an entrepreneurship practicum module that enables students to have a hands-on experience at building a foundation for their business idea. My group's business idea revolves around building an apparel bartering mobile application/online portal to facilitate the exchange of apparels without any cost to users. Fingers crossed that the application will take off!
Past Experiences (optional)
- Digital Marketing Intern at MediaOne Business Group
- Communications Intern at Resorts World Senatosa
What keeps you ticking?
The desire to make a positive change to the local community some day, and if possible, the world at large.
