1718T2 Silicon Vallley/Participant Information/

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About Ada Eleora

SMU email: ada.cheng.2016@economics.smu.edu.sg
LinkedIn profile: Ada Cheng
Facebook: Ada Cheng
Academic Year: Year 2
Degree: Economics
2nd Major: Entrepreneurship or Information Systems
One random fact: Salmons swim upstream, because downstream is too mainstream
Applying for Subsidy: Yes!

Why TSM Silicon Valley?

  • What motivates you to join TSM?

I piloted a Social Enterprise that benefited graduates from ITE College to earn an extra monthly income through the business plans that I had proposed and guided them with. I'm learning the basics of coding on Code Academy (quite good for beginners I'd say). I do hope to meet the tech giants that have inspired me to learn the coding language (the second mother tongue haha). On a constant lookout of how tech can complement business plans.

  • Why pick Silicon Valley?

It is at the forefront of many Fintech start-ups and I will love to know how ideas can help to solve everyday problems. Successful companies identify the problems of a typical man on the street, and use simple solutions to solve pressing problems.

  • Ideal role in the trip: Refer to Role

1) Organising Company Visits
2) Itinerary Planner
3) Treasurer
4) First Aid, with a valid first aid certificate ;)

Starting a business

  • What types of business interest you?
  • FinTech
  • Contactless payment in wet markets
  • What plan do you have in starting a business?
  • Pitch my ideas to private equity companies
  • Doing a proof of concept, soft launch and eventually launch the product globally

Past Experiences (optional)

Internships

  • Johnson and Johnson Asia Pacific Finance Internship, 2017
  • DBS Bank Group Finance, 2016
  • DBS Bank Group Finance Internship, 2016
  • Dairy Farm Internship, 2012

Honours and Awards

  • TEDx Johnson and Johnson Asia Pacific Guest Speaker, 2018
  • Unilever Future Leaders' League Finalist, 4th place, 2017
  • Valedictorian, Class of 2016
  • Star Internship Challenge Medalist, 2016
  • CCA Merit Award, Leadership 2015
  • Enactus National Competition, Spirit of Enactus Award Entrepreneurship, 2014

Extra Co-Curricular Activities

  • Fringe Executive, Junior World Entrepreneurship Forum, 2016
  • Marketing Executive, Junior World Entrepreneurship Forum, 2015
  • President of Accounting and Finance, 2014 & 2015
  • Project Leader, Enactus Entrepreneurship 2014 & 2015
  • Class Representative 2015

Community Involvement

  • Project Leader, SMU Overseas Community Service Project Cambodia, 2017
  • Honorary General Secretary, SMU Challenge, 2017
  • Carnival Programming Deputy Director, SMU Patron's Day, 2017
  • Organising Committee, Economics Camp, 2017


Hello Hooman
If you have scrolled to the end of the list; I just want to say that I really enjoy event planning and will love to help with the roles of either arranging the company visits or itinerary planning :)

What keeps you ticking?

Innovation is practicality being fun.