1516T2g1 South Korea/Reflection
| Day 2 |
Contents
Day 1: Reflections
Kozaza
Kozaza facilitates an economy by the people through sharing underutilized resources – the home. SanKu Jo, the CEO of Kozaza believes strongly in the suitability of home sharing in Korea due to the unique Korean experience one will get. His strategy is to target the younger generation by making presence in popular dramas and through celebrities and influencers. This I believe is a good starting point in providing a way for millennials around the world to visit Korea and receive traffic for Kozaza’s inbound revenue. In Korea, countless of home sharing businesses have failed. Kozaza beaten the odds and remain the leading player because of SanKu Jo’s hope for a better experience in Korea and his strong will and competence in managing its operations.
SanKu Jo seems to be the person with big actions. He copies carefully what AirBnB is doing and is able to see the unique experience people want through Korea home sharing, and execute it without a doubt.
Weenu
Weenu focuses on everything art with a social cause. They strongly believe in using art to promote social issues through FESTA – a festival where artists meet with the public and share social issues. Weenu Provides education programmes as a revenue stream for artists, and promotes artists online through collaboration with NAVER Corp. Weenu’s strategy is to get big players (i.e. NAVER Corp) and sponsorships to promote the artists’ crafts in return for advertising.
What hit me was Miho Heo’s passion in social causes. In Korea, female workers do not get paternity leave but Weenu has it. Miho Heo’s decision to provide this welfare empowers her employees and hopefully make a statement to the SK government.
Seoul Google Campus
The Seoul Google Campus focuses on incubating and mentoring startups with great ideas, turning their ideas into fruition and anticipating the day they move out from the co-working space. This belief excites the event planners and mentors which I thought is core in forming their motivation to host the startups and the hundreds of events held there.
1. Kozaza
The Jack Ma quote "If we fight in the ocean, we lose—but if we fight in the river, we win.” made an impression on me because it is about finding the niche market to target, and it was a challenge to scope the target market for my IS480 project. Indeed, targeting a niche market is a way to survive, but from the sharing by CEO Mr. SanJu Ko, I'm not sure targeting a niche market is enough, as the value proposition as a niche-targeting may not be sufficient for consumers to use Kozaza rather than bigger market places like AirBnB. That brings me to the second takeaway - Kozaza differentiate by providing a service personnel to bridge the communication between travellers and homeowners who do not understand English (and these non-English speakers elderly would be the ones owning the authentic hanock homes). I think that the localized service personnel is the competitive advantage much stronger than his fee-free model, since trust, also emphasized by him, is the most important factor when it comes to travel lodging.
2. Weenu
Weenu's tagline "99% of art and 99% of people" made the biggest impression on me. I later found out from the Project Manager that it means making all other art accesible to all other people, making art more equitable. The founder's energy, charisma, and enthusiasm is probably the key to success of weenu. weenu probably have a difficult time hiring talents as mentioned by the Kozaza CEO when he explained the difference between Silicon Valley & South Korea, and the status as a social enterprise makes it harder to hire talents with the prospect of making more money. However, weenu may have hired the right people with the right mindset BECAUSE of the social enterprise label. It is heartening to hear that they have managed to achieve tripling of growth in sales over the past few years after not making a profit for ~5 years.
3. Google Campus @ Seoul
Google Campus @ Seoul was a little underwhelming, I have envisioned a large complex where the whole building is occupied by Google employees, but, I enjoyed learning about the cmapus, especially on the Device Testing Lab - where startup companies can make use of the many devices in the Lab to do their app testing, it will be wonderful if SMU SIS has the same thing. I wasn't able to ask this question - but what is it in for Google to spend so much money to maintain the entrepreneurship community in Seoul? I believe it is to be in the centre of innovation in this part of Asia so that they can leverage on the connections and perhaps buyout promising startups. It is encoruage to know that space is running out at the campus, it tells that Seoul entreprenuership circle is indeed growing.
Kozaza
Kozaza is 4 years old start-up that have successfully listed 5000 rooms. They offer a fee free structure that replicates the business model of Airbnb of property leasing but focuses solely in Korea only.
Founded by an engineer who has experience in Silicon Valley, the company emphasis on trust to sell and differentiate themselves. Through the usage of a shared economy, they focus on domestic market (for now) and aim to be a concentre player before they will vastly expand internationally in order to build trust. However, I felt that trust is something hard to earn by the public and their restriction to no expand overseas might not necessarily mean good (the later they expose to international market, the less trust they can get).
Amongst the many challenges, Kozaza faced 2 main challenges, Funding and Cultural difference between Silicon Valley and Korea. Although currently Kozaza is backed by $800k ($500k self-raised and $300k government matched), they are no different from any other start-ups. As with every start-up, funding will always be a key issue. Secondly, because the founder had experience in Silicon Valley prior this start-up, he tried to applied what he learns in terms of culture into this start-up only to realised it doesn’t work due to vast culture difference. I learnt that funding has always been an issue with start-up and that cultural difference are impactful factors.
With regards to their expansion plans, Kozaza Used to interview each host individually but soon realised it is not sustainable as they grew and are planning to roll out video interview function soon to resolve this issue. Additionally, they aim to target a total of 30% of their customers from foreign markets and 70% from domestic markets. I learnt that adding new functions to resolve new problems may take some time, hence we should be forward looking from the start.
Weenu
Weenu stands for We Enable You and they strongly believe that they enable artist to reach the public. Through the use of various platforms(FESTA, Education and Online), they believe themselves to be a social orgainsation in aiding the artist to adds values to themselves. A total of 300 artist benefited from 8 FESTA, 1671 students benefited from 123 education programs and 36 artist through 4.66 millions views online.
Some challenges Weenu faced was a different in culture they are trying to promote against the culuture of the country. While the Korea culture do not promote family bonding, Weenu strongly believes and emphasis this. I learnt that regardless of the surrounding, sometimes it’s better to stand fast in your values.
Google Campus
Google campus Seoul is one of the 6 available campus set up worldwide by Goolge to act as incubators or accelerators for star-ups. They provide space and mentorship to those in need. Sometimes, Google offers funding for equity for selected start-ups but mainly wishes to see the start-ups do well.
Although the open area is accessible to any who apply only (start-up size of 2-8), the selection process will select only about 400 people to be given the Google access card to study in the free space. More exclusively, they only have 9 companies in the incubation rooms as their capacity is 100 persons in the room.
Google feels that they do not really to advertise to gain application numbers, they emphasise that they are better as they are not driven by equity purchasing as with other accelerators. I learnt that Google does not see competing accelerators companies as rivals as they are trying to achieve the same aim, regardless of the nature of the software(i.e. iOS or Android).
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Key Learning Points for Day 1 of Company Visits
- Reflection goes a long way to learning what I've experienced - By reflecting on the events and guest lectures, I understand the lessons learnt much better.
- Listening - Like what I've said in my profile, listening is key to absorbing experience like a sponge. Quick and really easy if you concentrate. Coffee by Weenu helped alot too.
Learning Points from Kozaza
- Understanding the demographic is key to put the product forward and market it – Kozaza fights in a market where Airbnb has international market power while there were many players in Korea who tried homesharing on a global scale and failed. Last year's TSM went to a similar company and that company scaled down its operations. Kozaza targets (1) Korea (2) homesharing while other companies were too ambitious by either targeting a too large a segment (Asia / Worldwide) or promising too much (hotels + homestay). Kozaza goes a step further to target short term (hanokstay), long term (seoulstay) and high valued (finestay).
- Senior talent leading a company provides foresight - With experience comes a less chance of failure. The founder, SanKu Jo, mentioned his experience is big conglomerates and banks, backed by academia as a PHD holder.
- Trust is important to leveraging the Sharing Economy - Connected resources rely on being open and safe, and having trust in the provider is a key tenet to operations.
Learning Points from Weenu
- Artists in Korea are undervalued for their creations and efforts - Weenu has two objectives in helping these artists as part of their social cause (1) Increase accessibility to art and (2) give the artists better opportunities to increase their earnings
- Persevere - Weenu suffered 5 years of losses before turning a profit recently in 2013. They fought hard to double this amount in 2014.
- Diversify the engagement platforms - Intimate spaces (FESTA), continual engagement (Art education) and 24/7 availability (online) enabled the omnipresence of Weenu
- Remember to help the people helping Weenu - the same idea as in an emergency, putting on your oxygen mask on a plane for yourself before assisting your daughter or son, it is important to keep the people running Weenu contented. Weenu understands the culture (of Korea) it operates in. This is exemplified by allowing their female employees leave before their 5pm curfew and allowing all staffs to have proper holiday-rest. Employees are people too. No woman should work like men especially if they are childbearing, and no man should work without rest. Treat people well and they will be nice to you back.
Learning Points from Google Campus
- Incubators & Accelerators are present in the community, entrepreneurs need to have good, viable ideas and know where to look for help
- Entrepreneurship comes with great rewards (a "graduated" team from Google Campus Seoul achieved 70million in funding) but great risks too
- Being connected to other entrepreneurs spurs innovation and these other players could one day be a key resource or a working business relationship (like in the case of the lighting & special effects company was connected to a startup just by a simple billboard in the Campus, and the relationship lasted more than 5 years)
1. Kozaza
Kozaza is a home sharing platform similar to Airbnb. The founder, Mr Sangku Jo, had in mind to start up Kozaza to provide ownership to sharing, make use of under utilised resources and create an economy by the people. This has enabled monetary savings and the maximization of resources. Although successful in Korea, Kozaza can leverage on the international market through the Hanok stay as it is more popular with tourists and foreigners. In light of this, I would think that Kozaza can utilize marketing efforts such as getting popular Korean variety shows such as Running Man to use their facilities for their show as it has a large international audience. This would allow them to create greater awareness of such places and provide opportunities for future growth of Kozaza.
2. Weenu
Weenu provides a central platform for artists to publicise their artwork and for easy access of users to purchase these artworks. They have utilised business concepts from established platforms such as Etsy and Pinterest and have also branched efforts into three avenues – FESTA, Education and online to reach out to a larger audience. What caught my interest was their ability to differentiate themselves from social norms (e.g. ending working hours for women at 5pm even though there was an initial conflict of interest). They also shared many interesting insights on each avenue as well as the positive impacts it has brought about such as having 300 artists who joined each of the eight festivals in 2015 and having an audience size of over a million. With their success in bringing income to artists and experiencing a gain in popularity over the past few years, I would suggest for Weenu to target specific sectors to improve benefits provided to them. One of the sectors would be fresh graduates without prior experience as they are part of the future workforce and this platform will allow for them to be equipped with better art capabilities and recognition through art advisory and media.
3. Google Campus @ Seoul
The visit to Google Campus in Seoul was a refreshing experience as I was able to witness the day-to-day lives of Google employees on a Monday afternoon. The interaction for Q&A allowed for greater insights as to what Google provides for startups – Networking space without having to pay. Anyone with the membership card would be able to access any of the six campuses around the world to utilize their facilities provided. Furthermore, mentorship and training programs were given to these startups while letting them freely experiment with their work on campus. Google also ran events such as getting Mums with newborns to acquire information about re-entering the workplace. These efforts have allowed many individuals benefit significantly and bringing success to startups in the Korean market.
Kozaza
Kozaza which means “Having a good night sleep” is a start-up that focuses on providing a home sharing platform in Korea which is similar to AirB&B. Leveraging on his expertise in engineering, and his experience working at Silicon Valley, Ikjun Goh(CEO of Kozaza) sees an opportunity in this market in Korea. With Kozaza business strategy focusing on locals, price and trust, Kozaza tries to differentiates itself by making their marketing efforts comparison to focus on local instead of global. However, with the emphasis of Hanok stay, I believe there are further opportunities of Kozaza to venture further into the market. By venturing further into other aspects, the influx of foreigners seeking different “adventure/experience” would definitely increase the awareness of the Kozaza as a home sharing platform and a start-up.
Weenu
Weenu, the first social enterprise that is founded in 2007 is an interesting start up visited that adopts a different approach compared to the other start-ups. Weenu focuses a lot of efforts on CSR, giving back to the society, and providing alternative means of giving people with another source of income. With the online and offline platform for artist to interact, market and sell their talents, the market for the art industry would slowly monopolize. After hearing their talk, I felt the importance in Weenu for their consideration of the different mediums to approach artist. Events like FESTA, Education and online was their highlight of how they connect artist with the public, and the importance of how each event targets the targeted audience. The government in Korea also supports the initiative of Weenu and recognizes the importance of its presence in CSR efforts, bringing artist together and most importantly to provide a source of alternative income for the artist. I really liked to idea of this 2 way giving back to society from Weenu and to the public.
Google Campus
The visit to Google Campus was definitely an eye opening experience for me today. With a question posted to Wonchul, he mentioned that since facilities was free and accessible to people, the only expected return that Google Campus want is for the entrepreneurs start up to be successful. With the concept of open space collaboration and conducive environment, there is a huge demand for more spaces to be made available and Google Campus is making efforts in addressing the issues faced about the lack of space. This clearly shows how much Google Campus values its employees and believes the need of providing a proper space for all entrepreneurs. With HR efforts that allow people to post for jobs, there is a “hidden” channel that has inadvertently opened communication channels for people whom are strangers and has now become business partners. I like this approach of getting to know different people and the shortlisting approach that Google Campus has adopted.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Kozaza
Kozaza aims to connect accommodation and trust and ultimately build a more trusting community. Their business model is build around the belief of a shared economy. An economy that is BY the people and FOR the people. Though businesses like Kozaza will redefine tax and legislative laws in the future, changes like these are good.
In the recent years, we see a trend of startups that focuses on job creation for the community. Startups like Other Uber and GrabTaxi enable individuals to earn a living using their own cars. Companies like airbnb are also disrupting the traditional hotel business by enabling people to rent out their homes to travellers.
The shift in the ability for individuals to self sustain is something really cool and I am happy that it is happening during our time!
Weenu
Of the three companies we visited today, I think Weenu really hit closest to home. I am so glad that there is a startup that has the artist's interest at heart. There are so many talented and extremely passionate artists in this world but only a few make it. Like they said artists in Korea only earns 1/4 of the average income . This is not only true for Korea, but for many artists around the world and it gets worse for artists in lesser developed countries where resources and support are not so readily available.
Many artists create art and sell them so that they have just enough to sustain themselves (food for the body + art materials) to create their next art piece. Passion is their fuel and art is their soul. They get lost in their artwork and not enough time is put in to market their work. Unless you are in the art field, you will not even know that these artists and their work exist.
I sincerely hope to see Weenu expand and achieve their goals of making art more affordable and accessible to the public and lastly, to allow for more people to get access to these art. This will be so great for the art community and I can see this being applied to Indonesia as well. (There are a lot of great painters in Indonesia, they're paintings are so good and their work only increases in value after the pass away)
Google Campus
There is not much I can say about Google other than the fact that they are, GOOGLE D:
It is so great to see a corporation giant make use of their funds to provide facilities for budding startups. It was inspiring seeing so many people from various demographics gathered together for a common purpose. The diversity in background is a differentiating factor for Google Campus and I think it will really help entrepreneurs be able to connect not only with Koreans but of other countries as well. With so many great people under one roof, it is a really dynamic and interesting place to be a part of.
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1. Kozaza
A startup that focuses on providing Hanok stay exclusively to the Korean domestic market. The founder is confident that he can become the local leader like Kakaotalk. He quoted Jack Ma "If we fight in the ocean, we lose—but if we fight in the river, we win.” However, I feel that they should expand their market to the world instead of just targeting the locals because I believe that most of the people who wants an experience staying in Hanok would not just be the locals, but especially the foreigners because it's a novel idea to them. They should try to market it by engaging Kpop stars who live in the city. The Kpop stars would be given the opportunity to stay in the Hanok for a day or two and Kozaza would video down their experience staying in it. This would definitely help to boost the attractiveness of staying in a Hanok.
2. Weenu
Weenu is a social enterprise that provides a platform for potential artists to sell or showcase their art pieces via different channels (Festa, Edu or Online). I think what they're doing is really meaningful and creates a good impact in the society. However, I feel that they should provide a platform for college students as well. When I questioned how did Weenu help to improve the artists' lives, I was answered that the artists would tend to want to partner up with Weenu to sell their art pieces. However, that's not Weenu's initial intention. So, this problem would have backfired their initial plan which is just to provide a platform for them to sell their pieces. However, since what they're doing is making a good social impact and also helping girls to leave before the 5pm curfew (breaking the traditional workforce stigma), I think this is a good cause.
3. Google Campus @ Seoul
I think it is a really fun and innovative idea to have an open workspace for everyone. However, I feel that some restrictions should be imposed on the membership to prevent overcrowding on a limited creative space where people share ideas. I liked that they're so flexible with their work schedule and behavior because it is very different from the traditional Korean working culture where everything is so strict and you've to know the unwritten rules. I also really liked the fact that they encourage diversity which is something I strongly believe in. I believe that everyone should have an equal chance of showcasing their talent to the world despite starting with an unequal playing field.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vel libero ut nunc iaculis aliquam id nec felis. Nulla cursus tristique sapien, in mattis diam euismod id. Sed non finibus tellus. Mauris lorem arcu, porta in rutrum sed, fringilla a quam. Vivamus scelerisque urna ac sem fringilla ornare. Morbi et ipsum nisi. Vestibulum viverra congue orci, vel imperdiet neque interdum et. Vestibulum ante neque, cursus vitae est in, maximus finibus mauris. Curabitur non libero a magna hendrerit porttitor. Donec dignissim id arcu et venenatis. Nullam ac ligula a lorem blandit consequat. Morbi non ligula non urna sagittis aliquet. Vivamus in erat massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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