1415T2g1 South Korea/Reflection
South Korea
| Day 2 |
Contents
Day 1: Reflections
JJS Media
We were greeted by a lively lady by the initials of CJ who shared with us about JJS Media and the service they currently provide.
JJS Media created a service called MyMusicTaste which uses technology to bridge the gap between different stakeholders in the music industry. Curious of the reason behind cancelled concerts, the founders gathered that such incidents happen when the planning team and the artists are unsure of the preferences of music lovers. Hence, by using an application to find out about the music tastes of fans, they have managed to satisfy the demand and supply for concerts. The application has thus effectively reduced the number of cancelled concerts.
MyMusicTaste was started in 2013 and the service currently has about 400,000 users with majority coming from South America and Europe. The service has helped artists find places where their fans want them to have concerts and JJS Media has held 50 concerts in 25 countries up to date. Through word of mouth from fans, the service was able to gather users quickly under 2 years without the need to market the service themselves. The company is currently focusing their efforts on MyMusicTaste and has no plans to further develop another service.
We had a fun session with CJ and these are my takeaways from JJS Media.
- “You’re the only person that thinks that this is going to work”. So you need to be able to convince people that your product/service will benefit them. Hence, the ability to convince is an important skill to have for an entrepreneur.
- A leader’s role is very important. Responsibility, courage, leadership are traits that a leader should possess.
- A strong team is necessary to complement the product/service that you sell. Find people that share the same interest and have passion for the work that they do.
- Good word of mouth is the best way to gain user base.
FiveThirty
With the motto “We Make Life Better”, FiveThirty has come up with an origami application, a part-time job seeking application, and an application to help with the chore of moving house.
Mr. Sanghwa Chung from FiveThirty shared with us about their services called ZimBox . ZimMan . ZimCar – These services provided by the company focuses on helping single families reduce the trouble of moving house. ZimBox provides all essentials needed for packing and ZimMan brings helpers while ZimCar transports the packed items. The company does not plan to patent the idea as they believe that competition will help to bring about greater awareness of such service. Contrary to JJS Media, FiveThirty plans on having many applications to benefit groups of people with various needs. I’ve learned from FiveThirty that competition is not necessarily bad for companies.
We had another speaker Mr. Lee who has various experience with start-ups and he previously held a stable job in aerospace engineering. He currently is developing an application to aid parents with special needs children. This idea stemmed from the birth of his son who is disabled and he is working on the application to guide parents who are facing the same situation as him.
With past experience of failed start-up attempts, he shared with us that passion is what really keeps him going. However, sometimes money kills the passion. In seeking co-workers, he too believes that it is important to find someone with interest in the work that he does and having goals is a must. The trade-off of working in a start-up is that there will be less time to meet friends and there is a wider gap in interests.
The two companies that we visited today were very welcoming and I look forward to visiting Pristone, Seoul National University, KBAA, and FuturePlay tomorrow!
JJS Media
As JJS office is not open when we arrive thus a lady brought us to tour around the building. The building consist of few levels. Mainly the 9th floor which is open to anyone to use. The lady mentioned that students can use that area as well. And I felt that the area looks like SMU Labs back in Singapore. And at the 7th floor, it’s the Content Korea Lab Gyeonggi. They have a recording studio as well as a big 3D printer! There are currently 28 start-ups and they can stay there for 2 years max. The minimum period is 6 months, but there will be an interview again on the 5th month. Unfortunately, this program is mainly for Korean.
The representative from JJS Media is a lady called CJ. JJS Media have a product called MyMusicTaste. Artists and promoters can use this application to measure the demand while the fans can request for the concerts that they want. Currently they are targeting K-Pop. That’s because they are from the same country and that K-Pop stars prefer to work with Korean company as compared to foreign companies. However, CJ also mentioned that they are preparing to flip, which means that their HQ will be at US, and Korea will only be the branch.
From CJ, I learnt a lot. According to CJ, the biggest hinder is to convince others to believe that the product is good and the team will be able to support it. Thus, the team is very important. They select their team member by sitting down with them and look at their personality. They will only hire if there have something that is in-line with the company. Hence, grades doesn’t matter to JJS Media. Also, CJ felt that you should not be frustrated when she calls you at 5am on a Saturday for work related issue. If you will be frustrated, don’t go into the start-up industry.
She also compare Korea start-up ecosystem against Singapore and US. The Korea government provide help to the start-ups. Example JJS Media is located in a government owned building. Their rental fee for 6 month is USD1000 only. However, this benefits are more towards the Korean citizen. On the other hand, Singapore too have government funding. But they benefits the foreigners as well. And most importantly, people in Singapore knows English! That is something that Korea do not really have. As for US, especially Silicon Valley, it is the best place to get funding if you have a great idea. There are a lot of VC there and “they are just waiting to throw their money in”.
FiveThirty
The latest product/service that FiveThirty do is the ZimCar, ZimMan and the ZimBox. This is targeted for the single family who need help in moving house and they are flexible in time (meaning 24 hours). The ZimCar provide the vehicle to carry the items and will cost 49800 krw (S$61.69). The ZimMan is the mover and will cost 33000 krw (S$40.88) and ZimBox is provide the box to store the items as well as the necessity that is needed, such as bubble wraps. It cost 25000 krw (S$30.97) each. There is a bundle price of 249800 krw (S$309.42) which consist of 1 ZimCar, 2 ZimMan and 1 ZimBox. FiveThirty are not worried that others will follow them and be their competitors. Instead, they mentioned something that inspire me: “People can follow them. But they (FiveThirty) started first. So they have an advantage. When others are following them, they still need to get the contacts and material, but they (FiveThirty) had all the materials already, thus able to do more and go further than others”. From the speech, I learnt that to have a higher success rate in start-up, we need to focus on our passion. Passion is the thing that keep us moving and to push our team. They felt that if you are below 25, it’s okay for you to try doing a start-up first. However, if you are more than 25, you should do some work first before proceeding to start a new business. They also agreed that it is not easy to attract employee. Unlike big companies, start-up generally can’t provide a high salary to their employees. Thus, in start-ups, the company will tend to give their employee some stocks instead.
The culture of the companies we visited today are very much different from Singaporean companies. Usually in Singapore, it’s so competitive and cooperation was at a minimum level. Even within the company itself, people just dealt with things separately and combine whatever they had later. However, what I saw today while we were visiting JJS Media was something really hard to emulate in Singapore. Co-working spaces are available for freelancers in the Hub and for designers at Content Korea Lab. These free working spaces allows people to develop their ideas and creations. They are free to use the resources provided in the space, including all the people around them who are working for the same goal.
This collaborative spirit is something Singapore needs to develop more. I look towards this in the future as a collaborative environment would be much more conducive as compared to a competitive one. However, all it is right now is a lofty dream that would take a whole new generation’s time to change.
