2324T1 Tokyo/Participant Information/Reyna Yeo

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About Myself

SMU email: reyna.yeo.2020@scis.smu.edu.sg
Linkedin: https://www.linkedin.com/in/reyyeo/
Academic Year: Year 4 (2024)
Degree: BSc Information Systems (Major in Digitalisation and Cloud Solutions & Fintech)


  • What motivates you to join TSM?

I am passionate about exploring new ideas and finding innovative solutions to challenging problems, particularly within the realm of entrepreneurship. Through TSM, I hope to gain valuable insights from industry experts at established brands. As Japan is renowned for its creative prowess, the opportunity to visit and immerse myself in a different culture is especially exciting. I am eager to gain firsthand experience by visiting businesses in Japan and learning from their unique approaches to problem-solving and innovation.

  • Where would you like to visit?

Tokyo: Nintendo, Asahi, Ghibli Museum, Akihabara, Toyota

Starting a business

  • What types of business interest you?

I am interested in businesses where innovation and creativity are at the forefront as I believe that creativity will take you a long way and help you stay ahead of competitors.

  • What plans do you have in starting a business?

I aim to partner with a few undergraduates from NUS to start a digital business to serve pre-uni students. We are planning to bootstrap since we have the human resources necessary to self-build the platform. In a previous round of the SMU BIG program, I also led my team in pitching the business idea I had developed to industry experts. Unfortunately, my team was not chosen in the final round and we learnt that our value proposition was weak and that similar business models like Gobble and Groupon had not been successful. Despite this, I still hope to launch my own company in the near future, but after acquiring more industry experience first.

Past Experiences (optional)

Internships:

  • Treehouse Finance, UI/UX Designer Intern: May '22 - Aug '22
  • OCBC Bank, Business Compliance Intern: Sep '19 - Feb '20

CCA:

  • Metamorphosis Freshmen Orientation - Events Executive: May '21 - Sep '21
  • Project Heartcode - Finance Deputy: Aug '21 - Jan '22
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