IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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SWOT Analysis

Strengths

• (Product) Convenient
  

- No need for multple cameras or angles
- Compact and functional, portable

• Caters to different customer needs
  

1. Variances in products and services (packages)
2. Venturing into a B2B2C model to reach consumer-end products

• Comprehensive & usable software
  

1. Virtual Tour Suite needs little technical skill, expertise or experience to use

• Product outreach
  

1. Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
2. Collaborations: Mobile app test concept for real estate: The Picket Fence

Weaknesses

• Need internet connection to utilize software
  

1. Widget, software doesn't run locally, no offline mode

• B2B2C preposition still in transition
  

1. Still transitioning, lackluster in adoption

Opportunities

* (Enhance): Offline version
* (Expand): Online mediums
* (Expand): Conservation projects
* Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics
* Similar products: GoPro
* B2C market players: Bubblescope
* Other imaging technology offerings: redsea, 360vr