IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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SWOT Analysis

Strengths

1. (Product) Convenient
   

• • No need for multple cameras or angles
  • Compact and functional, portable

1. Caters to different customer needs
   

• • Variances in products and services (packages)
  • Venturing into a B2B2C model to reach consumer-end products

1. Comprehensive & usable software
   

• • Virtual Tour Suite needs little technical skill, expertise or experience to use

1. Product outreach
   

• • Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
  • Collaborations: Mobile app test concept for real estate: The Picket Fence

Weaknesses

* Need internet connection to utilize software
* B2B2C preposition still in transition

Opportunities

* (Enhance): Offline version
* (Expand): Online mediums
* (Expand): Conservation projects
* Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics
* Similar products: GoPro
* B2C market players: Bubblescope
* Other imaging technology offerings: redsea, 360vr