IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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SWOT Analysis

Strengths

* (Product) Convenient
* Caters to different customer needs
* Comprehensive & usable software
* Product outreach

Weaknesses

* Need internet connection to utilize software
* B2B2C preposition still in transition

Opportunities

* (Enhance): Offline version
* (Expand): Online mediums
* (Expand): Conservation projects
* Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics
* Similar products: GoPro
* B2C market players: Bubblescope
* Other imaging technology offerings: redsea, 360vr