IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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SWOT Analysis

STRENGTHS *(Product) Convenient *Caters to different customer needs *Comprehensive & usable software *Product outreach

WEAKNESSES *Need internet connection to utilize software *B2B2C preposition still in transition

OPPORTUNITIES *(Enhance) Offline version *(Expand) Online mediums *(Expand) Conservation projects *Security companies: e.g. Ademco

THREATS *Competitive services: Imatronics *Similar products: GoPro *B2C market players: Bubblescope *Other imaging technology offerings: redsea, 360vr