Loh Yi Song, Rafael

About Loh Yi Song, Rafael

Name: Loh Yi Song, Rafael
Academic Year: 3
Degree: Information Systems Management
2nd Major: Organisational Behaviour and Human Resources
Interests: Ballroom Dancing, Jogging, Keeping Fit, Meeting New people from different cultures, Gaming, Singing
Past CCA: N/a
Current CCA: Ballare
Facebook: https://www.facebook.com/rafaelloh.song | facebook
Email Address: yisong.loh.2011@sis.smu.edu.sg | Email me
Contact No: +65 9838 9167

Why TSM South Korea?

• What motivates you to join TSM?

아녕 하새요! 저는 라파엘 이애요! Well, It's been sometime since I've converse in Korean, so this is probably the time to do so in actual practice! Just kidding! I've always been passionate in learning the culture of Korea, not due to Kpop of course, but due to strong roots Korean culture has. Heading there for TSM is akin to expanding my insights into a vast new country/market. Furthermore, Korea has been a major player in the IT market and therefore makes it a valuable and once in a life time opportunity to expand my insights.

Last but not least, for what I've learnt so far in SIS, be it IS101, AA or IDP, it would allow me to apply what I've learnt into actual situations by understanding the company's structure. Given the fact that Korea has vastly expanded with the use of technology, it would a great experience for me to learn on how they tackle their challenges with the use of technology.

• Why pick South Korea?

We have seen how South Korea has created the Hallyu wave. But that's not the point. It is how they actually put marketing at work, and with the right ideas at the right time, created a storm. This is something which I would like to learn and put to good use.

Being Chinese, Korea has also some relations to us. It's deep rooted history originated from China where it later developed into its own language - Hangul. That is why some of the words sound the same as Mandarin.

South Korea is one of the most rapid changing cities in the world, and I would like to take the opportunity to broaden my exposure and put new insights into own business.

Internship Opportunites

• What types of internship opportunities interest you?

Positions as a business analyst, IT consultant where we can transfer knowledge from school and blend IT and Business together as this is the current trend. IT and business must work hand in hand for it to be truly successful.

• Any ideal firms (based in South Korea) that you wish to join?

I would like to join either Samsung or a firm that's open to ideas despite one's ranking. Samsung comprises of all kinds of IT aspects which will be a great privilege to learn more about their process and technology at use. As for firms that are open to ideas, this allows some sort of sharing and interchanging of ideas from everyone. This encourages critical thinking process and creativity which is valuable and intangible.

Giving another chance, it would be great to incorporate IT into industries that uses IT as a supporting factor. Some examples are F&B chains which is very popular in Korea and Korea's Tourism Board, which made a breakthrough into the international market.

Starting Business

• What types of business interest you?
  

Media, Strategic Retail Management and Branding, Technology, Web and Design, Marketing and Branding

• What plan do you have in starting a business? (list existing business)
  

Low Cost, High returns. That's what my dad told me and a strong principle to hold dear to. Currently, I have my own freelance/start up business- Web Fortitude. What I'm doing now is Web and Graphic Design which consists of logo, Catalogs, Websites etc. This incorporates different elements - IT, Design, Marketing and Economics. The current business model I have is relatively simple- low cost, high profits. (Use Existing templates from wordpress--> customize--> additional plugins if required--> Publish for Client). In this way, it consumes the least time possible in web development. Furthermore, its all about finding the right price for the correct market group to maximize income.

I started this business while I got injured during my term of internship previously and had to go for and operation. However, I knew I can't be laying home doing nothing. Therefore, this is how it got started.I applied concepts I learnt in school and had my ups and downs in this process which allowed me to learn. I believe, every step of failure will be 2 steps to success.

Past Experiences

• Describe your past experience (entrepreneurship, or works in start ups etc)

Currently working in a start-up to develop a new advertising platform called Sqkii that we are developing as our FYP project.

In a Nutshell

I would really love the opportunity to go on TSM South Korea!

Finally, Credits

Layout borrowed from Agurz Gary Leong