Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Twikit"
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*Belgian based start-up, founded in 2012 | *Belgian based start-up, founded in 2012 | ||
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*Focus on online sales of medals, trophies and flowers | *Focus on online sales of medals, trophies and flowers | ||
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[[Image:Twikit Products.png | 500px]] | [[Image:Twikit Products.png | 500px]] | ||
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#708090">SWOT Analysis</font>== |
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Strength: | Strength: | ||
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#708090">Industry Analysis</font>== |
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*3D printing technology is worth US$4 billion globally and it is set to grow by about 20 per cent in the next 10 years (CNA, 2013) | *3D printing technology is worth US$4 billion globally and it is set to grow by about 20 per cent in the next 10 years (CNA, 2013) | ||
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#708090">Competitor Analysis: Singapore</font>== |
[[Image:Twikit_Competitor_Analysis.png | 500px]] | [[Image:Twikit_Competitor_Analysis.png | 500px]] | ||
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#708090">Presentation Slides</font>== |
<font face= "Britannic Bold" size=4 color="#2f2929">You can download our Twikit Company Presentation Slides [[Media:TwikitCompanyPresentation.pdf |'''here''']].</font> | <font face= "Britannic Bold" size=4 color="#2f2929">You can download our Twikit Company Presentation Slides [[Media:TwikitCompanyPresentation.pdf |'''here''']].</font> | ||
Revision as of 00:04, 25 October 2013
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Contents
The Company
- Belgian based start-up, founded in 2012
- Specialized in 3D printing, online and 3D creation
- “Rethink tweaking and making”
- Allows customers to personalize products
- Simplicity of ordering process – can start with the design tools on the homepage
“We see ourselves as an exponent of the ‘maker’ era with a strong consumer oriented point of view. We want people to tweak and build products in the easiest way possible. Everybody can tweak and customize designs using our intuitive configurator. We see ourselves as an exponent of the ‘maker’ era with a strong consumer oriented point of view. We want people to tweak and build products in the easiest way possible. Everybody can tweak and customize designs using our intuitive configurator.’’ - Martijn Joris
Products/Services
- Focus on online sales of medals, trophies and flowers
SWOT Analysis
Strength:
- Simplicity of the ordering process
- Personalization
- Strong recognition
- Acquisition of tech know-hows
Weakness:
- Limited materials available
- Limited designs options
Opportunities:
- Expand: Asia – Singapore, targeting polytechnics, design schools and trendy individuals (Aged between 21 and 35)
- QaDIM: Add a feature (3-5 fonts)
Threats:
- Competition in Europe and Asia
- Europe: Sculpteo, Freshfiber
- Singapore: 3D Printers, 3D Matters
Industry Analysis
- 3D printing technology is worth US$4 billion globally and it is set to grow by about 20 per cent in the next 10 years (CNA, 2013)
- Worldwide market for 3D printing is thus expected to double by more than $6 billion by 2019 (Nowak, Corporate Knights Magazine, 2013)
Competitor Analysis: Singapore
Presentation Slides
You can download our Twikit Company Presentation Slides here.
